About DNA
OUR COMMON DESIRE TO PROVIDE THE BEST

ABOUT
DNA

We believe in creative connections

We build dynamic alliances with the talent creating the future

Founded by Ali Wallace and Jo Suter in 2008, our uniquely honest and personal approach sees candidates, clients and employees as people, and jobs as careers.

That’s why we connect with everyone we work with - to create real relationships that last.

Combining our collective experience in recruiting across the advertising, marketing and technical scene, we pride ourselves on building respectful partnerships and collaborative successes, from the start of a career, right up to the top.

Incredible people are at the heart of every successful business – we are dedicated to helping you identify, attract and secure the talent you need to thrive.

About Us Team Image

The essence of what makes us DNA

Meet the team

Ali Wallace

Ali Wallace

Founder & CEO

Dan Prince

Dan Prince

Managing Director

Farooq Mohammed

Farooq Mohammed

Strategic Advisor

Jo Suter

Jo Suter

Founder & Director - Finance & HR

Stephen Phillips

Stephen Phillips

Head of Technology

Gemma Knight

Gemma Knight

Head of Events & Experiential

Monika Vaiciulyte

Monika Vaiciulyte

Head of Marketing

Josh Large

Josh Large

Head of Advertising & Healthcare Communications (USA)

Jo Wright

Jo Wright

Senior Consultant - Events & Experiential

Leatitia Lyons

Leatitia Lyons

Key Account Manager

Varun Arya

Varun Arya

Resource Consultant

Megan Davis

Megan Davis

Resource Consultant - Creative, Client Services & Project Management

Let Us Help
We evolve with you

LET US
HELP

Our approach is always evolving and what makes us different is that we adapt our approach and services to best fulfill your needs.

Lets Talk
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
I am pleased to endorse DNA Recruit, led by the dynamic Ali Wallace. Many years ago, he connected Richard and I, which led to us deciding to set up Initials, so we have much to thank him for. Beyond that our partnership with them at Initials CX has been pivotal in making key hires that have significantly contributed to our growth. DNA Recruit's tenacity and foresight in introducing us to candidates, sometimes even before we recognise the need, is remarkable. The talent they've helped us acquire has fit in seamlessly and flourished, enhancing our agency's capabilities. DNA Recruit stands out as a valuable collaborator in our journey to success in a rapidly evolving industry. 

Jamie Matthews

CEO, Initials CX

2 / 6

We have worked with Ali and DNA for the last 2 years where they have helped us fill 4 new positions at DMP. As a fast evolving and growing business it’s important that we have someone we can trust to help us find essential hires as quickly as possible whilst allowing myself and my business partners to focus on running the business.

Edward Lloyd-Davies

Partner / Director

3 / 6
In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor

Chief Creative Officer, Trouble Maker

4 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

5 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
SEARCH AND TALENT SOLUTIONS
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Proud sponsors of Barley Cricket Club

Berkhamsted Ruby Club

Proud sponsors of Berkhamsted Rugby Club

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DNA are proud sponsors of the BD100 - Winning Together

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Members of the The Recruitment Network


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