About DNA
OUR COMMON DESIRE TO PROVIDE THE BEST

ABOUT
DNA

We believe in creative connections

We build dynamic alliances with the talent creating the future

Founded by Ali Wallace and Jo Suter in 2008, our uniquely honest and personal approach sees candidates, clients and employees as people, and jobs as careers.

That’s why we connect with everyone we work with - to create real relationships that last.

Combining our collective experience in recruiting across the advertising, marketing and technical scene, we pride ourselves on building respectful partnerships and collaborative successes, from the start of a career, right up to the top.

Incredible people are at the heart of every successful business – we are dedicated to helping you identify, attract and secure the talent you need to thrive.

About Us Team Image

The essence of what makes us DNA

Meet the team

Ali Wallace

Ali Wallace

Founder & CEO

Dan Prince

Dan Prince

Managing Director

Farooq Mohammed

Farooq Mohammed

Strategic Advisor

Jo Suter

Jo Suter

Founder & Director - Finance & HR

Stephen Phillips

Stephen Phillips

Head of Technology

Gemma Knight

Gemma Knight

Head of Events & Experiential

Toby Boggans

Toby Boggans

Head of Client Services, PM & Production

Monika Vaiciulyte

Monika Vaiciulyte

Head of Marketing

Taibah Rafiq

Taibah Rafiq

Operations Manager

Jo Wright

Jo Wright

Senior Consultant - Events & Experiential

Yasir Malik

Yasir Malik

Senior Consultant – Emerging Tech

Leatitia Lyons

Leatitia Lyons

Lead Resource Consultant

Varun Arya

Varun Arya

Resource Consultant

Megan Davis

Megan Davis

Resource Consultant - Creative, Client Services & Project Management

Let Us Help
We evolve with you

LET US
HELP

Our approach is always evolving and what makes us different is that we adapt our approach and services to best fulfill your needs.

Lets Talk
DNA Recruit was an absolute lifesaver. After six months of searching and attending interviews that didn't yield any results, they helped me secure a job. The team, especially Leatitia, displayed a high level of professionalism and guided me through each round of interviews to help me find a career-defining role. Their transparency, inspiration, and promptness throughout the process were commendable. Despite having worked with numerous recruiters during my 16 years in digital marketing, I can confidently say that this was the best team I've encountered. And, I must mention, the delightful gift hamper I received upon landing the job was the sweetest cherry on top of the cake.

Firdaus Haque

Social Media Director

6 / 6
In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor

Chief Creative Officer, Trouble Maker

1 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

2 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

3 / 6
I've just had the pleasure of working with DNA and securing a new and exciting job. From the first conversation until the job offer both Ali and Leatitia were professional and insightful offering good advice and keeping me updated at every step. The biggest difference I found working with DNA was their ability to help me see the opportunity from a perspective that I could have missed out on if I'd gone for this on my own. This perspective changed my approach and brought a higher level of appreciation not just for the opportunity but also for the understanding DNA had of the company and its future goals. I'm very excited about this next stage of my career and am very grateful for the work DNA has done behind the scenes to assist me in getting the job.

Robert Boswell

Operations Manager

4 / 6
Ali, Leatitia and Varun at DNA are brilliant. I have varied experience with recruiters over the years, as a client and candidate, and I have to say that DNA has been the best. As the successful candidate for this mega role, I can’t thank them enough for the crucial role they’ve played in making it happen. From Varun bringing the role to my attention in the first place to Ali and Leatitia helping negotiate complicated, yet fabulous terms, they have been warm, understanding and diligent throughout. If I was the client this is exactly how I would want my recruitment partner to support the delivery of my growth strategy. In my new role, as the client, I will be using DNA to do just that. 

Matt Dunn

Head of Digital & Technology

5 / 6
DNA Recruit was an absolute lifesaver. After six months of searching and attending interviews that didn't yield any results, they helped me secure a job. The team, especially Leatitia, displayed a high level of professionalism and guided me through each round of interviews to help me find a career-defining role. Their transparency, inspiration, and promptness throughout the process were commendable. Despite having worked with numerous recruiters during my 16 years in digital marketing, I can confidently say that this was the best team I've encountered. And, I must mention, the delightful gift hamper I received upon landing the job was the sweetest cherry on top of the cake.

Firdaus Haque

Social Media Director

6 / 6
In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor

Chief Creative Officer, Trouble Maker

1 / 6
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