Ali Wallace.


Senior Appointments: Client Services, Planning & Creative

With a solid background in marketing, Ali founded DNA Recruit in 2008, and has grown a business dedicated to making a difference to people’s lives. At DNA, Ali recruits in operations finance, business development and client services. 

In his spare time, Ali’s a sports fanatic, training and taking part in ridiculously hard core events like The Norfolk Superhero. When he’s not training, he’s spending time with his wife and three children.


Jo Suter.

Finance Director and Founder

Jo has brought her finance and admin knowledge to DNA Recruit since the start in 2008. Outside of work, you’ll likely find her baking cakes or out enjoying the countryside with her family.


Stephen Phillips.

Head of Tech

Steve has a thorough and detailed understanding of the industry with over 20 years of Digital Recruitment experience, specialising in contract and permanent recruitment within the Digital Tech arena.

In his spare time, he is a keen skier, enjoys playing golf and spending time with his family.


Dan Lewis.

Associate Director – Client Services

Dan is a Client Services recruitment specialist, with over 20 years’ consultative sales and senior-level client relationship management experience. He is happiest when truly partnering with clients and is passionate about positive candidate experience.

In his spare time, Dan enjoys writing and is currently editing his third novel (no, the other two haven’t been published yet). He loves noisy guitars, sweaty gigs and spending time with his family.


Sarah Wallace.

PA to Founder

With an extensive career working amongst the best, including Sheikh Mohammed, Sarah brings her excellent organisational skills to the team. In her spare time, Sarah enjoys relaxing with family in her home county of Norfolk.


Robert Cox.


Robert has a good working experience in the recruitment industry. For the last 7 years, he has worked as a headhunter especially in marketing, client services, medical, engineering, and IT domains. He is a post-graduate in management and has expertise in training new aspirants in the recruitment domain. 

He is a positive thinker & loves to do Yoga & Meditation regularly. In leisure time, he plays cricket and spends time with his lovely nephew. 


Gemma Knight.

Senior Consultant - Events & Experiential

Gemma has over 17 years experience within recruitment and for the last 8 years has worked extensively as a specialist within the Media & Events industry, specialising in permanent and contract recruitment across roles of all levels.  In her spare time, she loves being on a dance floor with a passion for house music, watching football or socialising with friends and spending time with her family.


Dan Prince.

Head of Data and Analytics

Dan has over 20 years’ experience recruiting in and leading teams in the Data, Analytics and Business Intelligence space.  Supporting clients throughout the UK and Europe, from start-up to Blue-chip. Dan offers Permanent, Retained and Contract solutions in Data Analytics, Credit Risk, Modelling, Customer Insight, Big Data, DWH & Reporting tools, Data Mining tools (SAS/SQL/R) and Data Science/Data Engineering.  In his spare time, Dan enjoys playing competitive rugby, making the most of his golf club membership and spending time with his family.