Meet the team


Ali Wallace.


With a solid background in marketing, Ali founded DNA Recruit in 2008, and has grown a business dedicated to making a difference to people’s lives. At DNA, Ali recruits in operations finance, business development and client services. 

In his spare time, Ali’s a sports fanatic, training and taking part in ridiculously hard core events like The Norfolk Superhero. When he’s not training, he’s spending time with his wife and three children.


Robin Longes.


Robin is a Director at DNA and has a wealth of brand, creative agency and consultancy experience. Driven by his love of the sector, his entrepreneurial spirit is geared toward providing the best service possible for clients and candidates in the planning & strategy sector. Outside of the office, Robin is film buff, Rugby nut, Arsenal fan and music maestro.


Mark Paine.


Mark has recently joined DNA as a Director to head up our Creative Division. With over 20 years creative and agency experience Mark brings a wealth of knowledge and enthusiasm for the creative sector. He is an ex agency account handler working for agencies such as Bates and Dorland & Grey, ready to work on creative and production at DNA.

Outside of work, Mark is also an avid film buff, rugby fan & car nut.


Natasha Stark.

Associate Director

Natasha has worked in marketing agencies and as a head-hunter for nearly 10 years. She’s somewhat a nomad and calls both London and Amsterdam home. She currently works on roles in social media & content and client services.

When she’s not cycling around the canals and running round her beloved Vondelpark, she can be found singing and producing music. She’s even had radio play on Radio 1 and Kiss FM.


Leila Denison-Pender.

Consultant - Account Handling

Leila has a strong marketing background, gained from over 10 years’ experience working on large accounts for market research agencies as well as setting up a couple of start-ups before getting into recruitment. Now at DNA, Leila works in account handling and client services. 

In her spare time, Leila enjoys spending time with her two daughters, tasting all types of gastronomy that London has to offer or trying to hit a ball on Ealing golf course.



Sarah Wallace.

PA to Managing Director

With an extensive career working amongst the best, including Sheikh Mohammed, Sarah brings her excellent organisational skills to the team. In her spare time, Sarah enjoys relaxing with family in her home county of Norfolk.


Jo Suter.

Finance Director and Founder

Jo has brought her finance and admin knowledge to DNA Recruit since the start in 2008. Outside of work, you’ll likely find her baking cakes or out enjoying the countryside with her family.