Ali Wallace.

FOUNDER & DIRECTOR - London & Leeds

Senior Appointments: Client Services, Planning & Creative

With a solid background in marketing, Ali founded DNA Recruit in 2008, and has grown a business dedicated to making a difference to people’s lives. At DNA, Ali recruits in operations finance, business development and client services. 

In his spare time, Ali’s a sports fanatic, training and taking part in ridiculously hard core events like The Norfolk Superhero. When he’s not training, he’s spending time with his wife and three children.


Jo Suter.

Finance Director and Founder

Jo has brought her finance and admin knowledge to DNA Recruit since the start in 2008. Outside of work, you’ll likely find her baking cakes or out enjoying the countryside with her family.


Julie Storey.

Managing Director - London & Leeds

Senior Appointments - Clientside Marketing, E-com and Agency

Julie has extensive experience of recruiting in marketing and digital originally with a strong focus on Leeds, Manchester and the rest of the Northern market.  She knows all about setting up businesses having established the niche creative recruitment business 'The Book’ back in 2004.

In her spare time, she’ll be in one of a few places - watching her son play sport, walking her dog, coaching her u5 cricket team or in one of the local wine bars (in no particular order).


Natalie Round Briano.

Business Manager

Natalie is DNA's Business Manager, she looks after empolyees, training, marketing, systems and processes. in a nutshell "a jackie of all trades. Natalie has a background in Agency and Client-Side recruitment in the Marketing and advertising world across the UK and Middle East.

Outside of DNA Natalie has a busy life with a toddler and teenager and 2 very lively dogs who demanding time, attention and taxi services!


Sarah Wallace.

PA to Ali

With an extensive career working amongst the best, including Sheikh Mohammed, Sarah brings her excellent organisational skills to the team. In her spare time, Sarah enjoys relaxing with family in her home county of Norfolk.


Joanna Hall .

Client Relationship Manager

Joanna has joined DNA Recruit to champion relationships between Clients and Candidates so that they can work seamlessly alongside each other through the hiring and onboarding stages. Joanna’s career in recruitment started 15 years ago and has helped secure talent in this space for 10 years, including COOs, CEOs, MDs, Heads of Departments, and skilled account management professionals.

Outside of work, Joanna is a mother of two preschoolers, Alfie & Amelie. She is an avid "EcoLover" with a blog focusing around issues of bringing up children in a purposeful way and runs an "Eco Reusable Party Kit" in her local community.