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Meet the Team

While we come from different backgrounds, we all share a common desire to provide the best possible experience for our clients and candidates.

Ali Wallace

Ali Wallace

Founder & CEO

Together with Jo Suter and Dan Prince, I oversee the smooth running of DNA. Through our Executive Search service, I also work in a hands-on capaci...

Dan Prince

Dan Prince

Operations Director

​My core focus here at DNA is all about scaling the company from both a headcount and revenue perspective, alongside running operations, coordinating with partners, and supporting our sales team. I had been working in recruitment for 21 years before joining DNA, with 15 years within senior ...

Farooq Mohammed

Farooq Mohammed

Strategic Advisor

​My role at DNA consists of advising on strategy and growth across the company. Prior to joining DNA, I spent many years across several board positions.When looking at DNA, I see fulfilment, ambition, and growt...

Jo Suter

Jo Suter

Founder & Director - Finance & HR

Here at DNA I manage the company accounting, terms of business, and human resources. Prior to founding DNA, alongside Ali, I trained in the fitness industry. Initially, for me, DNA was about supporting Ali, but I quickly became fully invested. It has taken a lot of effort over the years, bu...

Stephen Phillips

Stephen Phillips

Head of Technology

My role at DNA focuses on growing the tech sector, with both the agency and our clients. I have been working in recruitment for around twenty-five years with my focus being on the Software Engineering and Digital recruitment sector, and 18 of those years being a business owner of ...

Daniel Brocklehurst

Daniel Brocklehurst

Practice Lead - Infrastructure & Emerging Tech

With a real passion for all things disruptive & emerging tech related, my role is to grow the tech and digital recruitment function pipeline, while driving the Southwest sales team. Before DNA, I spent around ten years working in consultative sales and team leadership, and ove...

Gemma Knight

Gemma Knight

Head of Events & Experiential

I head up the events and experiential division. I work with multiple clients across the sectors, with my main priorities being to match them with the best talent available and to support them throughout the process and beyond. I have over seventeen years of experience in recruitment, with t...

Ana Scarth

Ana Scarth

Talent Partner - Head of Strategy & Planning

I assist clients and candidates in attracting, engaging, and seeking hard-to-find talent in the Strategy, and Planning space.I'm an experienced recruiter and headhunter specialising in marketing and advertising across various industries via B2C and B2B channels. My background is diverse, and I have recruited in client services, strate...

Taibah Rafiq

Taibah Rafiq

Operations Manager

​At DNA I’m responsible for managing all quality control, processes, onboarding, operational functionality, and management reporting for the business.Prior to joining DNA, I previously built up over 10 years’ experience of working in an operational capacity, improving pr...

Jo Wright

Jo Wright

Senior Consultant - Events & Experiential

​Working across all areas of Media, Events, Marketing, Sales, Conference production, Event Management My role at DNA is to the recruit across the board within in the Events & Media industry, covering a broad and diverse portfolio of candidates and clients, making sure a positi...

Stephanie Crotty

Stephanie Crotty

Senior Consultant - Freelance Client Services & Project Management

​My role at DNA focusses on recruiting across the Project Management and Client Services freelance scene, including Contract, Temporary and Interim roles. I have 2 years’ experience in recruiting, covering specialisms such as Client Services, Project Management, Des...

Joanne Wood

Joanne Wood

Senior Consultant - Client Services

​Specialising in Client Services for UK Marketing and working closely with Stephanie Crotty and Thomas Wahl, my role a...

Thomas Wahl

Thomas Wahl

Consultant - Permanent Client Services & Project Management

Working alongside Steph Crotty, I cover all the Projects Manager and Client Services roles. While Steph is covering the freelance opportunities, I am covering the permanent roles. My goal at DNA is to provide the best possible experience for candidates and clients. I decided to join DNA as after discovering the world...

Darren Butler

Darren Butler

Consultant – Infrastructure & Emerging Technology

​Much like Lara Croft or Nathan Drake I unearth the hidden gems of the Gaming World and set them up with their next mission. Working alongside Dan Brocklehurst and with the support of

Leatitia Lyons

Leatitia Lyons

Lead Resource Consultant

I am responsible for identifying new business opportunities and high-quality candidates. I tend to use non-traditional sourcing methods to find talent and then get to know them via phone or video call. Before DNA I had worked in the IT and digital space for around four years. 

Varun Arya

Varun Arya

Resource Consultant

​My role at DNA allows me to source the best talent for our clients within my specialisms. For the last 7 years, I have been working as a specialist headhunter, with a focus on marketing, advertising, client services, medical, engineering, and IT domains.

Cassandra Potgieter

Cassandra Potgieter

Resource Consultant - Events & Experiential

Working closely with Gemma Knight and Jo Wright, I am responsible for sourcing the best talent in the UK and matching them with incredible businesses across the Events and Exper...

Bokang Molope

Bokang Molope

Resource Consultant – Technology

​My role at DNA is assisting Stephen Phillips with sourcing and matching candidates with the perfect roles and businesses within the Tech space. This includes following up on leads and building relationships to support our c...

Megan Davis

Megan Davis

Resource Consultant - Creative, Client Services & Project Management

I support Maria Georgiou and Stephanie Crotty with lead generation, administration, and sourcing the best talent across the Creative, Client Services and Project Management s...

Mika Ndobe

Mika Ndobe

Resource Consultant - Infrastructure & Emerging Technology

I work closely with Dan Brocklehurst, sourcing futuristic candidates to be placed where they flourish holistically. Respecting the clients’ projects and goals keeping in mind of their timelines. I started off as a Generalist Recruiter in 2013. I t...

Steph Islam

Steph Islam

Digital Marketing Executive

As Digital Marketing Exec it is my role to manage and deliver our marketing content and strategies to maximise brand engagement and deliver the acquisition of new candidates and clients. I have spent much of my working life in recruitment, primarily in resourcing, business development and adminis...