Agencies named to create next global campaign
In an attempt to revamp its marketing, Coca-Cola took an approach looking to harness creativity, on a global scale, from some of the best agency minds in the industry and wants to marry it to executional excellence. The different sources were key as they want the brand to resonate with people around the world.
From the ten shops that pitched ideas, three were chosen to create Coca-Cola's next global campaign while the seven that seemed to loose out will be brought back to pitch ideas in the final stages.
Check out the original link on AdWeek to see the ten agencies that delivered their best ideas.