Marketing Manager - B2B Events

Marketing Manager – Global B2B Events
Salary $75K
New York  

Are you a dynamic and organised marketing professional looking to make a significant impact in the B2B events space?

DNA Recruit are representing a renowned company in the events industry, and are client is seeking a talented individual to drive strategic marketing initiatives for their expanding portfolio of events.

About the Role: As a Marketing Manager, you will play a pivotal role in developing, executing, and optimising integrated marketing campaigns. Your responsibilities will include crafting compelling marketing copy across various channels, identifying new markets, collaborating with internal teams, tracking budgets, and providing insightful reports to enhance event success.

Key Responsibilities:

• Develop, execute, and optimise integrated marketing campaigns for a diverse portfolio of events
• Craft compelling marketing copy for various channels, including websites, emails, brochures, social media, and advertising
• Identify and explore new markets, ensuring clear communication of product/service benefits
• Collaborate with global internal teams such as marketing, production, sales, operations, editorial, data services, and design
• Track revenue and expenses to meet budgetary goals
• Recruit media partners for marketing support and oversee program execution
• Monitor and contribute to social media campaigns for each event
• Launch, update, and maintain websites
• Coordinate campaigns with the global sales team to drive awareness of sponsorship and exhibitor opportunities
• Utilise reporting analytic tools to review, analyse, and optimise user experiences
• Analyse ROI on marketing tactics and refine promotional plans continuously

 
Apply now and be part of this dynamic team in the heart of New York.

Job Reference: 11300

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.