Digital entertainment has become a ubiquitous part of our lives in a relatively short space of time. In the age of streamed multimedia content and mobile digital devices, the rest of the world has come to us. And as new technologies have appeared and evolved, we have seen an exponential growth in all forms of digital entertainment. If you’re hoping to find digital agency jobs in the field of digital entertainment, there’s good news. Digital recruitment is forecast to continue to grow, providing jobseekers with opportunity even as it brings consumers a combination of entertainment and convenience.
Here, we’ll take a look at some highly encouraging statistics in the world of digital recruitment as well as some of the technological, economic and cultural reasons behind this growth...
Stats to get excited about
The digital media and entertainment industry is primed for exponential growth between 2019 and 2023 both at home and overseas. In the US alone, for example, the current Digital Media market amounts to US$151,966m. Of this, the largest segment is the video games industry which amounts to US$83,169m in 2019 alone with continued revenue growth in the US of 5.9%.
Here in the UK, digital media and entertainment revenues in the UK are expected to increase at a Compound Annual Growth Rate (CAGR) of 3.5%, reaching £80.5 billion by the time Big Ben ushers in 2023.
This figure is spread across;
- Cinema
- Traditional television and home video
- Internet and internet advertising
- Video games and e-sports
- Over the Top streaming (video streaming services like Netflix)
- Virtual Reality
For those with their sights set on a career in any of the above, these are some encouraging stats to get excited about.
But what are the factors driving this exponential growth? Let’s take a look...
New technologies and new opportunities
The advent of new technologies always brings new opportunities for businesses and consumers alike. In the digital age, technology has brought the world into our living rooms and with the impending rollout of 5G internet we will likely see a significant uptick in our digital media consumption not just on smart devices and handheld electronics but on the Internet of Things enabled devices which will continue to become more ubiquitous in our homes.
The increasing ubiquity of virtual and augmented realities have the potential to transform not just the way in which we play video games but in the way in which we shop and engage with social media platforms.
Shift towards Personalisation
We are on the cusp of a new era of personalisation in which our digital experiences are growing increasingly shaped to our personal preferences. As artificial intelligence tailors our digital experiences and shapes the palate of digital content we consume digital media and entertainment of all sorts will have a plethora of opportunity to cater comprehensively to all tastes.
The digital landscape is changing the way businesses operate
Digital media won’t necessarily be the death of the high street but it is expected to change the way in which retailers of all sorts offer an integrated “bricks and clicks” experience to consumers, engaging their target audiences both in the digital realm and the real world.
In short, the future is ripe with potential for those who crave a career in digital media.
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