Throughout Mad//North, there was lots of talk about AI, brand strategy, and cultural impact. But one session really stuck with us as the Official Talent Partner, and that was The Creators&rsquo; Confessional.
Onstage, a panel of highly successful content creators, with a combined TikTok following of over 800,000, delivered a clear, unfiltered message to brands to trust them to do their job. They spoke of the power of long-term partnerships, the frustration of being handed rigid scripts, and the simple need for clear, respectful communication. As they shared their experiences, the parallels between the creator economy and the modern workplace became impossible to ignore.
What we heard is a lesson for every leader and hiring manager. To attract and, more importantly, retain top-tier talent, you need to start treating your employees like creators. Here&rsquo;s what that means in practice.
<h2>The Red Flag of Micromanagement</h2>
One of the biggest red flags for the creators on stage was being handed a script and a list of prescriptive demands. It demonstrated a fundamental lack of trust in their ability to understand their own audience and create content that resonates. This is a direct parallel to the micromanagement that stifles creativity and drives top performers out of businesses.
The most sought-after candidates are not looking for a task list. They&rsquo;re looking for a mission. They want to own their projects, solve complex problems, and make a tangible impact. When a manager dictates every step, they strip their team of the autonomy and ownership that fuels job satisfaction. As we&rsquo;re seeing with the talent we work with, a culture of micromanagement is a retention killer. High-performing individuals have a low tolerance for being treated like cogs in a machine, and they will quickly seek out environments that offer them the freedom to excel.
<h2>The Power of a Clear Brief and Creative Freedom</h2>
Conversely, the creators praised brands that provided a clear, concise brief with one or two key messages and then gave them the creative freedom to bring it to life. Clear direction and executional autonomy build high-trust, high-performance cultures.
For businesses, this translates to setting clear objectives and key results (OKRs) for your teams and then empowering them to figure out the how. This approach fosters a sense of ownership and accountability and signals that you hired them for their expertise and trust them to deliver. This is precisely the environment that enables talent to progress and do their best work. When employees feel trusted, they are more engaged, more innovative, and more likely to stay with the company for the long haul.
<h2>Building Long-Term Partnerships, Not Transactional Relationships</h2>
The creators spoke glowingly of their long-term brand partners, like Ryanair and Sky, who believed in them from the early days. These relationships were built on mutual respect and a shared understanding, not just a transactional exchange of cash for content.
This is a powerful lesson for talent retention. Are you building long-term, developmental relationships with your employees, or are you treating them as transactional assets? Investing in your team&rsquo;s growth, providing mentorship opportunities, and creating clear pathways for progression are all ways to show that you are committed to their long-term success. When employees see a future for themselves within the company, they are far less likely to be tempted by external offers.
<h2>The DNA Verdict: Your Employees Are Your Most Valuable Creators</h2>
At DNA Recruit, we see this playing out every day. The companies that are winning the war for talent are the ones that have embraced a culture of trust and empowerment. They are creating environments where talented individuals can thrive, innovate, and build meaningful careers.
The message from MAD//North was that the old, top-down model of management is broken. You have to trust your people, give them the freedom to create, and invest in their long-term success. Your employees are your most valuable creators. It&rsquo;s time to start treating them that way.

What MAD//North Taught Us About Retaining Top Talent

For two days at the end of February, Manchester&rsquo;s creative heart was beating to the rhythm of MAD//North. As the Official Talent Partner, we were on the ground at Aviva Studios, among with the 4,300+ brands, agencies, and creators who gathered to share ideas under the theme of Northern Soul.
From household names to disruptive startups, the future of the industry is being driven by brave ideas and authentic human connection. Here are some of the key themes and standout moments that really caught our attention.
<h2>The North Has Found Its Voice</h2>
A recurring theme was the unapologetic celebration of Northern identity. Havas London&rsquo;s CCO, Vicki Maguire, delivered a powerful call to arms, urging the region&rsquo;s creatives to stop mimicking London and embrace their unique cultural identity as a strategic advantage. This sentiment was echoed across the festival, from Jonathan Warburton sharing the secrets of his family&rsquo;s 150-year-old Bolton-based bakery to Manchester&rsquo;s thriving music and media scene.
<h2>Storytelling and Community Trump All</h2>
We&rsquo;re now saturated with data and AI, there&rsquo;s no escaping it, but it was the power of human stories that shone through. We heard from Wrexham AFC&rsquo;s Chief Business and Communications Officer, Robert Faulkner, who detailed how the Welcome to Wrexham documentary transformed a local football club into a global brand. On the main stage, Gary Neville shared the secrets behind The Overlap&rsquo;s incredible success, emphasising that its 38 million views are built on the foundation of authentic, unscripted, long-form content that builds a true community.
This focus on community was also central to a fascinating session on herd mentality with ad legend Rory Sutherland. He argued that marketers consistently underestimate the power of social influence. The real magic happens not by shouting at a crowd, but by seeding ideas within connected networks. In recruitment, as in marketing, a trusted referral from a friend will always be more powerful than the biggest ad budget.
<h2>Brave Brands Are Winning</h2>
Another standout session saw On the Beach&rsquo;s CMO, Zoe Harris, make a compelling case for polarisation as a brand strategy. She argued that in a crowded market, indifference is a greater threat than criticism. By creating a campaign that some people would actively dislike, the brand forged a much stronger, more memorable connection with its core audience. It was a masterclass in brave, confident marketing that understands its customers on a deep level.
<h2>The Human Connection is Still the Killer App</h2>
Perhaps the most resonant theme, especially from our perspective as the Official Talent Partner, was the enduring importance of human connection. In The Creators Confessional, a panel of top content creators delivered a simple message to brands. Trust us. They spoke of the value of long-term relationships over transactional gigs and the need for creative freedom over rigid scripts. It was a powerful reminder that whether you&rsquo;re working with a TikTok star or a new employee, trust, autonomy, and mutual respect are the keys to unlocking their best work.
As we left the festival, the overriding feeling was one of optimism and energy. MAD//North 2026 proved that the creative and marketing industries are brimming with talent, ambition, and a renewed focus on authentic ideas, brave strategies, and the human connections that bring them to life. We can&rsquo;t wait for Mad//Fest in London in July. We&rsquo;ll be back once again as the Official Talent Partner.

On the Ground at MAD//North 2026: Our Key Takeaways as Official Talent Partner

I&rsquo;ve built my entire business on a single belief, and after nearly 20 years, it&rsquo;s truer than ever. You can&rsquo;t coach chemistry.
We&rsquo;re in an industry rightly obsessed with data, analytics, and of course now the power of AI. But when it comes to building the teams responsible for creating marketing magic, we&rsquo;re becoming dangerously reliant on the cold, impartial logic of the algorithm.
And in doing so, I believe we&rsquo;re losing something vital.
<h2>The Algorithm&rsquo;s Blind Spot</h2>
I see it all the time. The automated CV screeners, the keyword-matching software, the promise of a perfect hire delivered by data alone. Technology has given us incredible tools, but in our rush for efficiency, we risk optimising the humanity right out of hiring.
An algorithm can tell you if a candidate has used Photoshop or Salesforce, but it can&rsquo;t tell you if they have:
<ul>
<li>
Energy
</li>
<li>
Personality
</li>
<li>
A fire in their belly
</li>
<li>
A collaborative spirit that lifts the whole team
</li>
<li>
The resilience to hold things together when a pitch goes south
</li>
</ul>
This is the algorithm&rsquo;s blind spot. It&rsquo;s fantastic at pattern matching, but terrible at spotting potential. It rewards candidates who tick the right boxes, while often filtering out the mavericks and creative misfits who bring the disruptive energy our industry thrives on.
<h2>The Spark You Can&rsquo;t Script</h2>
So, what is chemistry?
It&rsquo;s the intentional search for the qualities a CV can never capture.
I remember placing a strategist into a fast-growing indie agency. On paper, they were missing a key software skill the client had listed as essential. But in the room, they had this incredible energy. They didn&rsquo;t just answer questions; they asked better ones. They got the agency&rsquo;s ambition. We trusted our instinct, and so did the client. That strategist is now a Partner at the agency.
That&rsquo;s the difference. It&rsquo;s the curiosity in a candidate&rsquo;s voice. It&rsquo;s the passion in their eyes. It&rsquo;s the humility they show when describing a past failure and what they learned from it.
It&rsquo;s about looking for cultural addition, not just cultural fit.
A machine can find you someone who fits. A human connection can find you someone who will challenge and expand your culture. The best hires we&rsquo;ve ever made were never the ones who looked perfect on paper. They were the ones who sparked something in the room.
<h2>How to Find the Chemistry</h2>
Now I&rsquo;m not saying this is about abandoning technology. It just means putting it in its proper place. Use it to handle the logistics and surface the shortlist. But save the real, considered, human judgment for a genuine conversation.
Here&rsquo;s how we&rsquo;ve always done it:
<ul>
<li>
Treat interviews like a chat in a pub (the birthplace of MAD//Fest, after all), not an interrogation. Create a space where a candidate&rsquo;s true personality can emerge.
</li>
<li>
Involve your team. Chemistry is a team sport. Ask them if they can imagine this person in the Monday morning stand-up? Does the team light up when they&rsquo;re around?
</li>
<li>
Look beyond what&rsquo;s on the CV. Focus on the why and the how, not just the what and when.
</li>
</ul>
<h2>Your Human Co-Pilot</h2>
Ultimately, technology is a brilliant co-pilot, but you should always be the one flying the plane.
In an industry dedicated to understanding people, the most powerful teams will always be the ones built with a genuinely human connection at their core.
Article written by:
Ali Wallace Founder &amp; CEO DNA Recruit Official Talent Partner to Mad//Fest &amp; Mad//North

Why Chemistry is Your Most Underrated Hiring Metric

The North is now a global centre for creativity, innovation, and culture. The old narrative of a North-South divide, where top-tier careers could only be forged in the capital, is officially dead. We saw this firsthand recently at Mad//North where we were the Official Talent Partner once again.
For years, the gravitational pull of London was undeniable. However, accelerated by the widespread adoption of flexible working and a collective reassessment of what a fulfilling life and career looks like, the talent map of the UK has been redrawn.&nbsp; At DNA Recruit, we&rsquo;re no longer having to sell the North to candidates, they&rsquo;re coming to us asking for it. They&rsquo;re seeking the dynamic, ambitious opportunities on offer in cities like Manchester, Leeds, and Newcastle, combined with a quality of life and cost of living that London sometimes struggles to match.
What we witnessed at MAD//North was the why behind this shift.&nbsp;
<h2>Your Northern Identity is Your Greatest Asset</h2>
One of the most powerful sessions came from Havas London&rsquo;s Chief Creative Officer, Vicki Maguire, a proud Northerner who urged the audience to embrace their authentic identity. She challenged the idea of parachuting into the region for inspiration, arguing that the North has always been a world-class creative force. Her advice to embrace that chip on your shoulder and put more vinegar on it was a rallying cry against cultural imitation.
This is a vital lesson for every business leader in the region. For too long, companies have felt the pressure to adopt a London-centric corporate persona to be taken seriously. What we&rsquo;re seeing now is that the opposite is true. Your Northern Soul is your most potent tool for attracting talent.
Candidates are tired of generic employer brands. They are drawn to companies with a strong, authentic identity that they can connect with on a human level. By celebrating your Northern roots, you don&rsquo;t just stand out in a crowded market; you attract people who are looking for a genuine culture to belong to, not just a logo to work for.
<h2>From Brain Drain to Brain Gain</h2>
This cultural confidence is turning the historic brain drain into a brain gain. The talent we place in Northern roles isn&rsquo;t compromising on ambition; they are making a conscious choice for a better all-round quality of life without sacrificing career progression.
For hiring managers, this changes the conversation entirely. You are no longer just recruiting for a role; you are recruiting for a lifestyle. You are offering a chance to be part of a thriving creative ecosystem, to do career-defining work, and to have a life outside of it.
This has profound implications for retention. When people move to the North, they are often putting down roots. They are buying homes, building communities, and investing in the region&rsquo;s future. When an employee is deeply integrated into their local community, their loyalty extends beyond the company to the city itself, creating a powerful retention anchor that a salary bump alone cannot dislodge.
<h2>The DNA Verdict: The Future is Northern</h2>
Our time at MAD//North confirmed what our data has been telling us for some time. The North is no longer an alternative to London, but a destination in its own right for the brightest talent in the creative, marketing, and tech industries.
For businesses, the message coming out of Mad//North was clear. Stop looking south for validation. Embrace your Northern Soul, celebrate your identity, and you will find that the talent you need is already looking for you.

Forget the Divide: Why Your Next Hire Has a “Northern Soul”

Why Your Commission Structure Is Costing You Top BD Talent

At DNA Recruit, our commitment to the industry goes beyond recruitment. It&rsquo;s about being part of the conversations around the future of marketing, advertising, and technology. That&rsquo;s why we are thrilled to announce that we are the Official Talent Partner for MAD//North 2026.
Following our successful partnership as the official talent partner at MAD//Fest London in 2025, we are proud to extend our support to this pivotal industry event in the North. On the 25th and 26th of February, over 4,000 of the UK&rsquo;s most influential brands, agencies, publishers, creators, and tech platforms will gather at Aviva Studios in Manchester&rsquo;s St John&rsquo;s Creative Quarter for two days of inspiration, innovation, and connection.
<h2 class="MsoNormal">Why This Matters to Us</h2>
Our commitment to the industry is a key part of our identity. Whether it&rsquo;s through our support for the BD100, our partnership with MAD//Fest, or our presence at other key industry events, we believe in the power of being present. Being where our clients and candidates are, learning from the brightest minds, and participating in the conversations that matter allows us to keep our finger on the pulse of the industry.
This immersion into the industry is what enables us to build the strongest networks and gain the sharpest insights. It&rsquo;s how we understand the nuances of the market, anticipate talent trends, and ultimately, provide the best possible recruitment service to our clients and candidates. 
Our presence at MAD//North is a testament to our belief that to serve the industry, you have to be a part of it.
<h2 class="MsoNormal">Join Us in Manchester</h2>
We&rsquo;re excited to connect with the ambitious founders, agency leaders, and brand builders from across the North and beyond. Our team, led by our Founder &amp; CEO, Ali Wallace, will be there for the entire event. We&rsquo;re even bringing back the much-loved whack-a-mole game from last year&rsquo;s Mad//Fest, with some fantastic prizes up for grabs!
We believe that great talent is always on the agenda. If you're thinking about hiring this year, let's talk at the event. If you haven&rsquo;t secured your place yet, we encourage you to register and join us for what promises to be an unforgettable event.
<a href="https://www.madfest.co.uk/north" target="_blank" rel="noopener">Register for MAD//North 2026 Here</a>
We look forward to seeing you in Manchester!

DNA Recruit Announced as Official Talent Partner for MAD//North 2026

Any meaningful change in society is a massive opportunity for marketers. And right now, we're witnessing one of those moments.
GLP-1 receptors, the drugs behind Ozempic, Mounjaro, and other weight-loss medications, are no longer a niche medical story. They're changing consumer behaviour, food culture, and how society thinks about eating. Three million people in the UK are already using them. That number will only grow.
For marketers and agencies, this shift is seismic. And it demands a rethink.
&nbsp;
<h1>What's Actually Happening</h1>
GLP-1s suppress appetite and reduce what researchers call food noise (that constant mental chatter that drives us to eat). But it's not just about eating less. Research shows these drugs are changing how people eat. Users are snacking less, choosing smaller portions, and making more intentional food choices.
This isn't a temporary trend. It's a fundamental shift in consumer behaviour that will ripple across the food and drink industry, retail, supply chains, and marketing strategies.
&nbsp;
<h1>The Real-World Impact Is Already Here</h1>
Snack food companies are reporting declining sales volumes as consumption naturally reduces. Brands built on grab and go impulse purchasing are feeling the pressure. Meanwhile, premium nutrition brands and functional food companies are seeing uptake accelerate. Consumers are trading frequency for quality. Fewer snacks, but better ones.
Retail is adapting too. Supermarkets are rethinking shelf space allocation and product placement. Single-serve and portion-controlled formats are gaining prominence. Some retailers are creating dedicated sections for intentional eating products. The old logic of bigger pack size equals better value no longer resonates.
Early movers are winning. Brands that have repositioned around smaller portions, nutritional density, and intentional consumption are capturing market share. Those still operating on the eat more playbook are struggling.
&nbsp;
<h1>What Brands Need to Rethink</h1>
Portion Size and Pack Formats
Smaller portions aren't a compromise for GLP-1 users. They're the goal. Brands that redesign their offerings around appropriate portions aren't just capturing this audience; they're future-proofing themselves. Single-serve formats, smaller multipacks, and portion-controlled options become genuine value propositions.
Nutritional Value Over Empty Calories
When people eat less, every calorie counts more. Brands that can credibly deliver nutrition, not just fewer calories, have a competitive edge. This isn't about diet marketing. It's about food that works harder for the body.
Brand Language That Reflects Reality
The language of excess feels increasingly tone-deaf. Brands that speak to restraint, intention, and nourishment connect with where consumers actually are. This doesn't mean boring or preachy. It means honest and relevant.
Messaging That Supports Healthier Behaviour
This is where agencies can genuinely lead. Messaging that acknowledges the shift without judgment. Creative that celebrates smaller choices. Campaigns that position brands as partners in a healthier lifestyle, not obstacles to it.
&nbsp;
<h1>What This Means for Agencies</h1>
Agencies that respond to this moment will need to evolve in several ways.
Strategic Capability
The brief has fundamentally changed. It's no longer to drive consumption. It's to drive the right consumption. This demands deeper behavioural insight and cultural understanding. Agencies need strategists and planners who understand the psychology of restraint, the economics of lower-volume markets, and the cultural conversation around food and health.
Creative Approach
Creative teams need to move away from more is better messaging. The work that wins will celebrate intention, acknowledge trade-offs honestly, and position brands as partners in a healthier lifestyle. This requires a different creative muscle, one that's less about excess and more about authenticity.
Data and Analytics
Understanding where and how to reach GLP-1 users requires sophisticated data work. Media strategies need to evolve. Audience targeting, channel selection, and messaging all need to reflect this new consumer reality. Agencies that can layer behavioural data with media planning will have a real advantage.
Talent
This is where recruitment matters. Agencies need to attract and retain people who understand this shift. Behavioural scientists, cultural strategists, data analysts, and creatives who are excited by this challenge. The teams that win will be diverse in thinking and grounded in insight.
&nbsp;
<h1>The Bigger Picture</h1>
This isn't just about GLP-1s. It's a reminder of a fundamental truth of market that when society changes, through health, technology, culture, or economics, marketing opportunity follows.
The agencies and brands that respond with genuine behavioural insight, relevant creative, and a clear understanding of the new consumer will lead. Those that cling to old assumptions will be left behind.
The question isn't whether to adapt. It's how fast you can move.
&nbsp;
<h1>About This Article</h1>
These insights came from attending a breakfast discussion hosted by Pimento in partnership with Initials CX on 21 January 2026 in London. The session explored the rapid impact of GLP-1 weight-loss drugs on UK consumer behaviour and the commercial implications for brands across food &amp; drink, hospitality, leisure, and health &amp; wellbeing sectors.
The discussion was supported by expert insight from Professor Jason Halford, President and Head of Psychology at the University of Leeds, who provided crucial behavioural and medical perspective on how these drugs are changing eating habits and why this matters commercially.
The session highlighted compelling evidence including consumers on GLP-1 medications cutting calorie intake by up to 30%, spend on processed snacks and sugary drinks down by as much as 7%, and some grocery baskets shrinking by over 5%.
&nbsp;

When Society Changes, Marketing Opportunity Follows: The GLP-1 Moment

Our approach is always evolving and what makes us different is that we adapt our approach and services to best fulfill your needs.

Incredible people are at the heart of every successful business – we are dedicated to helping you identify, attract and secure the talent you need to thrive.

Founded by Ali Wallace and Jo Suter in 2008, our uniquely honest and personal approach sees candidates, clients and employees as people, and jobs as careers.That’s why we connect with everyone we work with - to create real relationships that last.Combining our collective experience in recruiting across the advertising, marketing and technical scene, we pride ourselves on building respectful partnerships and collaborative successes, from the start of a career, right up to the top.

We build dynamic alliances with the talent creating the future

We deliver dynamic recruitment, search and career consultancy solutions that build new alliances between ambitious businesses and the people they need to grow and evolve.

Explore DNA process which helped to secure an Account Manager for a Brand Activation Agency.

We are here to help you find the best talent.

Register your CV and we will support you in your career journey.

We understand the importance of securing top-notch Business Developers to drive success.&nbsp;

Our team boasts an extraordinary network of talented individuals who possess excellent communication skills, relationship-building abilities, and industry knowledge.When you partner with us, you can focus on what matters most to you in the recruitment process whilst we take care of the rest. Our tailored solutions cover everything from start to finish, and we're here to provide guidance every step of the way.If you’re looking for your next BD opportunity or are just interested to see what’s out there, we'd love to hear from you.&nbsp;

Sourcing the best talent to develop your business.

If you're seeking to expand your team or fill a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.

Semper feugiat nibh sed pulvinar proin gravida hendrerit lectus a. Neque sodales ut etiam sit amet. Nunc sed augue lacus viverra vitae congue eu consequat ac. Et sollicitudin ac orci phasellus egestas tellus. In nisl nisi scelerisque eu ultrices vitae auctor eu augue. Iaculis urna id volutpat lacus laoreet non curabitur. Nec sagittis aliquam malesuada bibendum arcu vitae elementum curabitur.

Semper feugiat nibh sed pulvinar proin gravida hendrerit lectus a Neque sodales ut etiam sit amet.

Navigating the executive landscape demands a profound understanding of leadership dynamics, industry intricacies, and organisational cultures.

At DNA Recruit, we understand that finding the perfect fit for these high-stakes positions requires a blend of expertise, insight, and unwavering dedication. Our mission is to bridge the gap between exceptional candidates and leading-edge executive opportunities, ensuring a harmonious alignment that propels companies toward unparalleled success.Our team comprises seasoned specialists and head hunters who possess an innate knack for identifying leaders who not only meet the job description but also resonate with a company's vision. From CEOs with a vision that inspires to Directors with a strategic mind, our approach is a blend of partnership and precision. We're here to match exceptional candidates to roles that they're not just qualified for, but thrive in.Whether you're a business seeking the next cornerstone of your leadership team or an individual ready to make your mark at the highest levels, DNA Recruit is your gateway to success. Get in touch with the team today.

YOUR COMPASS TO CONNECT OUTSTANDING SPECIALIST CANDIDATES WITH TOP-TIER C-SUITE AND EXECUTIVE OPPORTUNITIES.

Request our most recent salary survey for a guide to benchmark salaries.

<h3>We're committed to finding the right people for the right career, and we use our expertise to get you there.</h3><h3>Getting to know everyone we work with helps create a fully collaborative partnership that leads to longstanding relationships.</h3>

Find Out More

​Send us your referral's details, along with your own and we will do the rest.

We believe in creative connections. Show us the real you!

Explore DNA process which helped to secure an Executive Creative Director for a leading Creative Agency.

Explore the DNA outplacement process that we implemented for BBDO

DNA are on of the first fully remote recruitment businesses in the UK and across the globe, giving out team full flexibility to work as a home based consultant, or out of our London office

Explore the DNA outplacement process that we implemented:

Find out how DNA supported a leading Creative Agency in securing an innovative, collaborative and experienced Executive Creative Director.&nbsp;

BBDO is the world's most awarded and effective advertising agency with over 8,000 employees across 70+ countries (source: LinkedIn 2023).&nbsp;BBDO Germany needed to appoint an outplacement expert to support a number of employee redundancies however they wanted a company that offered recruitment as well as outplacement.As an existing recruitment partner, we were selected and appointed by BBDO Germany because we specialise in recruitment as well as outplacement.The majority of BBDO staff at risk were international employees based from all around the world who were working on a visa in Germany. BBDO wanted to make sure they were all looked after and were able to find suitable new roles.&nbsp;

Sourcing an Executive Creative Director for an Integrated Agency

<div>Find out how DNA supported a leading Creative Agency in securing an innovative, collaborative and experienced Executive Creative Director. </div>

Are you looking to elevate your Client Services team with creative and strategic professionals? Look no further!&nbsp;

Whether you require experienced relationship builders, expert problem solvers, or exceptional communicators, our team is here to help.But that's not all - if you are seeking your next exciting role in Client Services, we've got your back too! We understand the importance of finding the perfect match between professionals and businesses. Whether you're an established veteran or a rising star in the field, we can connect you with opportunities that align with your skills and aspirations.Let us find the perfect fit for you, ensuring seamless client experiences and long-lasting partnerships, elevating your Client Services to new heights.

sourcing top-notch talent for all your Client Services needs

We are dedicated to supporting you in advancing growth with the best talent for your business.&nbsp;Incredible people are at the heart of every successful business.

Whether you need skilled client relationship managers, analytical market researchers, or visionary product managers, we're here to connect you with top-tier expertise.Looking for a new opportunity? Let DNA Recruit guide you towards opportunities that align with your skills and aspirations, fostering growth and meaningful collaborations.

Elevate Your Team with Top Talent from DNA RECRUIT

Are you on the lookout for exceptional Creative and Design talent to elevate your team? Look no further – DNA Recruit is here to transform your creative projects.Whether you're a business in need of top-tier graphic designers, art directors, or UX/UI experts, we've got you covered. Our team specialises in matching businesses with skilled creatives across various expertise levels.And if you're a creative professional ready to make your mark, we're your stepping stone to exciting opportunities. From experienced veterans to budding talents, we help you find roles that align with your unique skills and ambitions.Ready to ignite creativity and forge impactful partnerships? Get in touch today!

Unlock Creative Excellence, Your Path to Exceptional Talent and Exciting Opportunities

In an era where data fuels innovation, we're dedicated to uniting top minds with ambitious organisations.&nbsp;

Data and Analytics encompass a wide spectrum of expertise, from data scientists who unravel patterns within the information chaos to business analysts who translate numbers into strategic direction. And we're here to match candidates who possess not only the technical prowess but also the creative edge required in this landscape.We don't just fill positions; we build partnerships. We take the time to comprehend your unique data needs and ambitions, then handpick candidates whose skills and values align. Whether you're a company seeking to unlock the power of data or an individual ready to make your mark in analytics, DNA Recruit is your partner in crafting success stories that thrive in the data-rich business landscape.

DNA Recruit's seamless connection of exceptional candidates and forward-looking clients.

If you're seeking to expand your team or fill a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.

Explore DNA process which helped to secure a Digital Account Director for a leading Integrated Communications Agency.

We understand the ever-evolving nature of Digital Marketing and the need for top-notch professionals who can navigate this intricate terrain.

Our team consists of industry-savvy experts who are not only well-versed in the latest trends but also passionate about shaping the digital landscape. From social media mavens who can turn engagement into conversions to data-driven wizards who uncover insights from the numbers, we have the perfect candidate for every digital marketing niche.We're dedicated to understanding your specific needs and goals. Whether you're a start-up aiming to establish a digital footprint or an established brand seeking innovative ways to stay ahead, we're here to provide tailored solutions. Our approach goes beyond merely filling positions; it's about fostering long-term partnerships. Through DNA Recruit, candidates and clients unite to create digital marketing success stories that resonate and inspire. So, if you're ready to harness the power of Digital Marketing with the right talent by your side, look no further than DNA Recruit.

Seamlessly connecting exceptional candidates and forward-thinking clients.

Ideal for when you need a consultative partner to help you secure hard-to-find talent, consult on hiring strategy and manage the end to end hiring process discreetly.

We offer:Dedicated recruitment consultants, immersed in your respective markets with unrivaled network reach.Dual-branded advertising across all social channels to an audience of over 27,000 followers.DNA Insights Report - Assessing your processes with practical recommendations.Bespoke, targeted search of our extensive database of candidates.Video shortlists and talent review dashboard.Advanced 1st stage interview and executive assessment.Agile recruitment process management from initial brief to offer-stage.

Improve your chances of unearthing senior talent not actively on the market and deliver your strategic recruitment needs.

Get the best view of your next team member

We understand the importance of having a top-notch talent acquisition team. That's why we offer the support of experienced embedded recruitment experts who are dedicated to your success.

Our flexible, cost-effective subscription model allows you to quickly and efficiently scale to match your ambitious growth plans whether you're a start up or a well-established business.We act as an extension of your team, working with your business leaders and hiring managers to find the best solution for every role. Let us help you achieve your hiring goals and build the best team possible.We take an inclusive approach to sourcing and managing the talent acquisition process and implement D&amp;I-centric methodologies help improve our clients' chances of building a more diverse workforce.

Build an agile team from the inside out with our 'HIDDEN' by DNA Embedded recruitment solution.

Ideal for when you need to attract executives who will take your brand to the next level.

We offer:Premium branded talent attraction marketing campaigns across all our social channels to an audience of over 27,000 followers.Bespoke search approach and video headhunting.Advanced DNA Screen interview process.Detailed assessment and insights of your existing processes and employer brand with practical recommendations.Agile recruitment process management from initial brief to on-boarding.

Senior appointments specialists, utilising their unrivalled networks of senior professionals, sourcing tools and technology to identify and attract hard-to-find talent.

Ideal for when you need a recruitment partner with well connected consultants to source and attract specialist talent on-demand.

We offer:Access to our team of expert recruiters and candidate engagement specialists, well-networked in your respective markets to identify and attract passive candidates.White-label advertising of your requirements across social media and industry job-boards.Search our extensive database of the best talent.Recruitment process co-ordination from initial brief to offer-stage.

Our classic approach to recruiting contract, freelance and permanent talent.

As experts in recruitment, our DNA outplacement service is the perfect choice to coach employees facing redundancy and help them successfully find and transition to a new role.

What makes DNA Outplacement different is that we don't just do career coaching, we use our extensive and trusted recruitment network in the digital, marketing, creative &amp; tech worlds to help find and place employees into new roles.&nbsp;We provide career transitioning coaching delivered through a variety of formats. Employers can choose from group sessions, tailored 1:1 support and also offer employees access to online resources. We can put together a package to suit your needs, which may be a combination of all 3.Our team includes market specialists and a careers coach with an extensive experience supporting professionals in career transitions.

Helping employees facing redundancy find and successfully transition to a new job / role

Helping employers manage redundancies by coaching employees to find new roles

DNA screen is a cloud based video interviewing software designed with both agencies and candidates in mind.

DNA Screen can improve your teams efficiency, allowing them to focus on personal and business development. Use this time to develop client relationships, create new business opportunities, learn new skills, and develop new products and service offerings to your clients.﻿With the ability to cut shortlist review times by over&nbsp;50%, our software can save around&nbsp;£2,000&nbsp;and&nbsp;16 hours&nbsp;for each senior hire you make.

Saving you time and money whilst improving candidate experience.

Saving you time and money whilst improving candidate experience, DNA Screen is a cloud based video interviewing software designed with both agencies and candidates in mind.

With the ability to cut shortlist review times by over&nbsp;50%, our software can save around&nbsp;£2,000&nbsp;and&nbsp;16 hours&nbsp;for each senior hire you make.DNA Screen can improve your teams efficiency, allowing them to focus on business development. Use this time to develop client relationships, create new business opportunities, learn new skills, and develop new products and service offerings to your clients.

Improve your recruitment process with our cloud-based video interview technology.

Are you currently seeking exceptional Events &amp; Experiential professionals to elevate your projects?Your search ends here with DNA.&nbsp;

Our specialist team works with an impressive network of skilled event planners, experiential marketers, and creative producers, ensuring a tailored match for your specific requirements. With a focus on excellence, our team excels in connecting businesses with top-tier experts across various levels of experience.For professionals in the Events &amp; Experiential domain, our platform serves as a gateway to promising opportunities. Whether you’re a seasoned industry expert or an emerging talent, we assist in navigating your career journey towards roles that align with your skills and aspirations.Ready to foster innovation and craft memorable moments? Reach out today to our team today.

Your Partner for Exceptional Talent and Expertise.

This is a 404 error, which means you've clicked on a bad link or entered an invalid URL.

We know how important it is to scale up at speed to keep pace with your business growth and new projects. Let us help you fill a talent gap quickly with experienced freelancers that 'get' your business.

The freelance industry is thriving. There are some seriously talented people out there who are embracing the freelance lifestyle. If you're looking to scale up or fill a talent gap please get in touch with one of our talent seekers to discuss your needs.We manage the financial side of paying freelancers - payment is sent directly through our system which is linked to our Timesheet Portal. It's simple to set up so that freelancers can be up and running quickly. If you're thinking about freelancing with DNA you'll need an umbrella or a limited company both of which are fairly straightforward and quick to set up. We can supply guidance.If you're a freelancer or are thinking about freelancing, we'd love to hear from you.

Flexible freelance talent for scaling up at speed

Our experienced freelance talent team are here to help find the right fit for both freelancers and businesses. Get in touch today if you have a freelance vacancy.

<h4>HEAD OFFICE</h4>The Stanley Building,7 Pancras Square,Kings Cross, London,N1C 4AG<h4>GET IN TOUCH</h4><a href="tel:+44 (0)20 7490 9350" rel="noopener noreferrer" target="_blank">+44 (0)20 7490 9350</a><a href="mailto:hello@dnarecruit.com" rel="noopener noreferrer" target="_blank">hello@dnarecruit.com</a>

Whether you're interested in a role, want DNA to help grow your business, or would just like to chat, please don't hesitate to get in contact.

We’re committed to investing in the best recruitment technology and have embraced the latest cloud based interviewing software

We believe in creative connections.Our approach is always evolving and what makes us different is the way we adapt our approach and services to best fulfill your needs.We will collaborate and consult with you every step of the way to create a formula for success and drive your business forward.

We have a range of innovative products for businesses looking to make a critical hire.

Our approach ensures we are able to attract and engage with the right candidates across the UK and globally.

Elevated Strategies for Finding and Hiring Exceptional Talent.

DNA is one of the first fully remote recruitment businesses in the UK and around the globe, providing our team with full flexibility to work as home-based consultants, out of our London office, or from anywhere in the world.

LISTEN

Discover More

Incredible people are at the heart of every successful business &ndash; we are dedicated to helping you identify, attract and secure the talent you need to thrive.

As the realm of web3 continues to reshape industries, we understand the unique challenges and opportunities this transformation brings.&nbsp;

Led by specialist recruiters, we are dedicated to connecting exceptional candidates with cutting-edge roles that define the future.At DNA Recruit, we don't just match candidates with jobs; we foster a community of innovators. The web3 industry demands a shift in recruitment paradigms, and we're here to guide both candidates and companies through this transformation. With trends shifting away from traditional CVs towards tangible skills and innovation, our platform is designed to empower your journey into this exciting new era.At DNA Recruit, we don't just recruit for roles; we recruit for the future. Explore how we're redefining the recruitment experience for Infrastructure and Emerging Tech, and contact the team today.

Your trusted partner in navigating the world of Infrastructure and Emerging Tech. 

Wonderful things happen when you collaborate

We offer a range of support around diversity and inclusion targets, industry insight, salary bench-marking, employee brand perception – all of which will contribute to attracting the best talent as well as maximising talent retention.

Fill out the form, attach your CV and we will help you with the next step in your career.

DNA is committed to promoting a diverse and inclusive community and welcome applications from candidates of all backgrounds. Although we try to respond to all applications, unfortunately due to the high number we receive we are unable to respond to all of those who are unsuccessful.

We build dynamic alliances with the talent creating the future.

We&rsquo;re building a business where experienced recruiters get real autonomy, earn properly, and grow fast without being micromanaged or squeezed into a rigid corporate structure. If that sounds like your kind of thing, you&rsquo;ll fit right in.
We&rsquo;re not here to sell you the dream. We&rsquo;re here to give you the tools, trust, and support to build a career you&rsquo;re actually excited about.
Your future, your rules.&nbsp;Join DNA.

" DNA is one of those rare places where you’re supported, not just professionally but personally too. The people I work with are lovely, and the culture here really does make a difference, it’s not just talk.When things got tough, I wasn’t left to figure it out alone. Jo and Ali genuinely had my back.A few years ago, my mum moved into a care home, and life turned upside down. There were medical appointments, legal paperwork, and a lot of emotions to juggle. Being able to manage my own day made all the difference. I could take care of what mattered at home and still deliver on my work.If I’d been in a traditional setup, even part-time, it just wouldn’t have been doable.There’s always support when you need it. I’ve had great guidance from the leadership team, especially when I was learning how to sell retainers. "You’re never made to feel like you’re on your own, but you also have the space to get on with it. That balance has really helped me grow.

Want to find out more?
Fill out the form for a confidential discussion with our Managing Director, Dan Prince.

At DNA Recruit, we operate a fully remote model, giving you the flexibility to work from home, a co-working space, or even while travelling. It&rsquo;s a setup built on trust, autonomy and collaboration, made for experienced, self-motivated recruiters who want the freedom to work on their own terms. You&rsquo;ll have access to best-in-class tools and leadership support, with the space to grow, the platform to deliver, and the flexibility to live life properly while still smashing career goals.

Ready to shape media landscapes and forge impactful collaborations? Look no further than DNA Recruit.&nbsp;

Our team of specialist recruiters are dedicated to identifying and securing the finest professionals to fortify your media strategies. From astute media planners to visionary strategists and data-savvy analysts, we possess the know-how to connect you with standout candidates who align seamlessly with your business objectives.And if you're a seasoned Media Planning pro seeking your next chapter, consider us your guiding light. Whether you're a seasoned veteran or an emerging talent, we're committed to steering your career toward roles that resonate with your distinctive skills and aspirations.

YOUR PARTNER FOR EXTRAORDINARY TALENT AND EXPERTISE

If you're seeking to expand your team or fill a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.

Our team of specialist consultants brings unparalleled expertise, tapping into the pulse of the industry and understanding the nuances that set exceptional candidates apart.

We're not just about filling roles; we're about crafting partnerships. We take the time to grasp your unique needs and aspirations, and then carefully match them with candidates who possess not only the necessary skills but also the mindset that aligns with your vision.&nbsp;From talent identification to facilitating seamless onboarding, our comprehensive solutions and guidance enable you to direct your attention towards a focused and successful journey.Whether you're a company seeking to optimise your marketing or a candidate ready to excel in performance marketing, DNA Recruit is your strategic ally.

UNITING TOP-TIER CANDIDATES AND FORWARD-THINKING BUSINESSES, ENSURING THE PERFECT FIT FOR SUCCESS.

Explore DNA process which helped to secure a CRM Planner for a Creative Agency.

We're your go-to link between skilled candidates and clients in this fast-paced arena.&nbsp;

At DNA Recruit, complexity and creative bursts are our forte. We thrive on the intriguing intricacies of PR &amp; Communications. Our team, filled with experts in the field, ensures tailored connections. We don't just match candidates with jobs; we find the right fit that adds a special touch. So, whether you're a business seeking to amplify your message or an individual ready to shine, join us in crafting success stories that stand out in the world of PR &amp; Communications.

Your path to success with DNA Recruit, connecting exceptional candidates and clients seamlessly.

In the realm of project management, success hinges on the prowess of the team behind it.&nbsp;

In the realm of project management, success hinges on the prowess of the team behind it. Our dedicated specialist team partners with your business, to source and secure extraordinary project management candidates – connecting the very best to roles where leadership finesse, strategic mastery, and industry insight converge seamlessly.Simplify your search with our unwavering support, spanning from pinpointing the right talent to facilitating smooth onboarding. Our comprehensive solutions coupled with steadfast guidance ensure an effortless journey, empowering you to concentrate on what matters most. Are you a seasoned project management professional, ready to embark on a new chapter, or are you keen to discover untapped opportunities? Our mission revolves around shaping fulfilling careers and channelling talents towards roles that resonate. Get in touch with the team today.

Exploring the Horizon of Project Management Possibilities

Our approach ensures we are able to attract and engage with the right candidates across the UK and globally, and provide insight, knowledge and credible introductions necessary for client side and agency roles.With an extensive collective experience in recruiting across niche sectors, we pride ourselves on building respectful partnerships and collaborative successes.

Recruiting people isn’t a science.Recruiting the right people is.

Let's talk about your hiring requirements. Fill out your details and we will be in touch shortly.

<ul><li>Referrals must not already be on DNA’s database</li><li>Will only apply to placements made at the company within six months of the initial introduction</li><li>The candidate placed must pass their agreed probationary period</li><li>You do not have to be registered with DNA to make a referral</li><li>You will be notified in writing once a permanent placement has been made to your referral business</li></ul>

<ul> <li>Referrals must not already be on DNA’s database</li> <li>Will only apply to referred friends who are placed within six months of the initial introduction</li> <li>The referral must pass their agreed probationary period</li> <li>You do not have to be registered with DNA to make a referral</li> <li>You will be notified in writing once your referral is placed in a new permanent position</li> </ul>

Introduce us to a company that you know is hiring and if we successfully place a candidate into a permanent role, we’ll reward you with gift vouchers or a donation to a charity of your choice.

Send us the hiring company's details and we'll take care of the rest

We'll be in touch at the soonest opportunity

<ul><li>Referrals must not already be on DNA’s database</li><li>Will only apply to referred friends who are placed within six months of the initial introduction</li><li>The referral must pass their agreed probationary period</li><li>You do not have to be registered with DNA to make a referral</li><li>You will be notified in writing once your referral is placed in a new permanent position</li></ul>

Introduce us to a friend and if we successfully place them into one of our roles, we’ll reward you with gift vouchers or a donation to a charity of your choice.

Send us your referral's details and we'll take care of the rest

Introduce us to a candidate and if we successfully place them into one of our roles, we’ll reward you with gift vouchers or a donation to a charity of your choice.

Send us your CV today and we will guide you towards the next step in your career.

With our expertise, passion and instinct, we continue to successfully place the most talented people with ambitious brands and businesses.

Thank you for submitting your CV. You will shortly receive some onboarding questions so that we can complete your profile and then someone should be in touch. Many thanks, The DNA Recruit Team.

Please complete the form below to request a Candidate CV

Complete the form to get instant access to our 2025 Salary Guide.

Scroll down for the latest hiring trends and to benchmark salaries in our latest report.

Pay rises, flexible working, contractor demand, and the shift towards valuing training over salary are all reshaping hiring in 2025. If you want to stay ahead, attract top talent, and avoid costly mistakes, this report is packed with insights you can actually use. Download it now and see what&rsquo;s changing &ndash; and what you&rsquo;ll need to do next.

Get straight to the point on what&rsquo;s shaping hiring, pay and talent trends across the U.S. in 2025. Our latest Salary Guide gives you the numbers, insights and smart strategies you need to stay competitive. Whether you&rsquo;re hiring, job hunting or just planning ahead, this guide helps you make better moves with real-world data, not guesswork.

Pay, Benefits and Retention: What’s Changing in 2025

Put your details in the form opposite to get instant access to our 2025 U.S. Salary Guide.

Scroll down to access our 2025 salary and trends guide for the U.S. market.

We understand the importance of securing top-notch Business Development Professionals to drive success. Our team boasts an extraordinary network of talented individuals who possess excellent communication skills, relationship-building abilities, and industry knowledge. If you're seeking to expand your team or fill a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.When you partner with us, you can focus on what matters most to you in the recruitment process whilst we take care of the rest. Our tailored solutions cover everything from start to finish, and we're here to provide guidance every step of the way.If you’re looking for your next BD opportunity or are just interested to see what’s out there, we'd love to hear from you.

SECURING THE TALENT YOU NEED TO DEVELOP YOUR BUSINESS.

Our experienced talent team are here to help find the right fit for both professionals and businesses. If you're seeking to expand your team or fill a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.

Matching Business development professionals to the right roles

We’re committed to investing in the best recruitment technology and have embraced the latest cloud based interviewing software

Let us find the best candidate for your role

Our approach ensures we are able to attract and engage with the right candidates across the UK and globally, and provide insight, knowledge and credible introductions necessary for client side and agency roles.With our expertise, passion and instinct, we continue to successfully place the most talented people with ambitious brands and businesses.

Recruiting people isn’t a science. Recruiting the right people is. 

Unlocking Potential: We Find Top Talent Across Our Sectors

OPPORTUNITIES LIKE THIS DON’T COME ALONG EVERYDAY

Amplify your influence, and explore an exceptional network of social media and content talent and opportunities.

Our talent seekers act as your dedicated partner, securing the best professionals in social media and content –that blend creativity, strategic thinking, and digital expertise.From identifying exceptional talent to facilitating seamless onboarding, our comprehensive solutions and unwavering guidance empower you to focus on your digital journey.Whether you’re interested in elevating your team or curious about new opportunities, the DNA Recruit team are here to help. Get in touch with our team today.&nbsp;

Navigate Social & content excellence with DNA at your side.

Our classic approach to recruiting contract, freelance and permanent talent.

<h3>Features</h3><ul><li>Access to our team of expert recruiters and candidate engagement specialists, well-networked in your respective markets to identify and attract passive candidates</li><li>White-label advertising of your requirements across social media and industry job-boards</li><li>Search our extensive candidate database</li><li>Recruitment process co-ordination from initial brief to offer-stage</li></ul>

Attract great talent to your business with our on-demand recruitment service.

We deliver dynamic recruitment, search and career consultancy solutions that build new alliances between ambitious businesses and the people they need to grow and evolve.Combining our collective experience in recruiting across the creative, advertising, marketing and technical scene, we pride ourselves on building respectful partnerships and collaborative successes, from the first interaction.

Our formulas to effectively recruit the talent you need.

We adapt our approach and services to best fulfill your needs

Looking to recruit a new team member? We are here to help!

Fill out your details below or contact us directly today to discuss your requirements.

In the dynamic realm of technology, a stellar team drives innovation and success. We're here to shape careers and accelerate business growth by connecting exceptional talent with the right opportunities.

We're your dedicated partner in sourcing exceptional tech talent, individuals who seamlessly blend cutting-edge skills, collaborative prowess, and industry insights.Streamline your tech recruitment with our comprehensive support, from identification to onboarding. Our end-to-end solutions and unwavering guidance ensure a seamless process, allowing you to focus on what truly matters – your business.Are you a tech professional looking for your next challenge or curious about opportunities? Let's talk.

Connecting Visionaries with Top-tier Technology Professionals

We’re part of your crew. We’recommitted to investing in the best recruitment technology and have embraced the latest cloud based interviewing software

It’s not just what we say that’s important – it’s about what our clients and candidates have to say.

Unlocking Potential: We Find Top Talent Across The USA

At DNA Recruit, we not only understand the demand for skilled UX/UI professionals but also offer comprehensive support throughout the recruitment process.&nbsp;

Our specialist team of consultants take care of the full recruitment lifecycle supporting you with targeted advertising, interviewing, and seamless onboarding, our tailored solutions ensure a great experience for candidates and businesses.Our focus is on both attraction and retention – cultivating a nurturing environment with mentorship and collaboration. Whether you're looking for your next UX/UI opportunity, seeking to expand your team or filling a talent gap, don't hesitate to connect with our dedicated talent seekers to discuss your specific needs.

Attracting, Nurturing, and Bridging the Gap for Top-tier UX/UI Professionals

THANK YOU FOR YOUR APPLICATION

Application Submitted