The DNA Download Ep 4

24th August 2023
The DNA Download Ep 4

Our fourth installment of The DNA Download is now available.

In this episode, Ali Wallace talks to Jamie Matthews, Co-Founder and CEO of Initials, the globally-recognised creative agency.

Jamie discusses the path his career has taken, the moment that made him want to venture out on his own, and why his role as CEO is so rewarding. 

With a hugely impressive portfolio of clients including Heineken, Hovis and PepsiCo, Initials are at the forefront of creative innovation. Their approach to technology has resulted in a seamless transition to remote working during the pandemic, a factor that has allowed them to grow even more during recent worldwide lockdowns.

Ali and Jamie also discuss how keeping a constant level of momentum is more important than always getting it right, and how that approach is something Jamie takes into every aspect of his professional development. 

Definitely not to be missed - stream the full episode here.


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