Senior Marketing Manager

An established B2B business that works with leading technology brands is looking for a Senior Marketing Manager to lead its marketing function.

Reporting to the Managing Director, the role covers marketing strategy and hands-on delivery, with a strong focus on digital performance: Google Ads, in-house SEO and website conversion. The role has one direct report, the Marketing Assistant, and works closely with the Sales team, Website Designer and Web Onboarding Assistant.

Key responsibilities

• Lead marketing for the business, with full ownership of marketing activity and regular updates to the Managing Director
• Develop and deliver the annual marketing strategy, and manage the budget and external suppliers
• Line manage, mentor and coach the Marketing Assistant
• Manage Google Ads hands-on across Search, Performance Max and Demand Gen, including co-funded campaigns with partner brands
• Deliver SEO in-house, covering technical, on-page, content and local SEO
• Improve website conversion rates, working with the Website Designer on landing pages, user journeys and forms
• Produce the monthly newsletter, weekly e-shots and reactive mailers
• Direct social media and content activity
• Deliver and report on co-funded campaigns with partner brands
• Work closely with the Head of Sales on campaign priorities and lead handover
• Report monthly on spend, leads, cost per lead, conversion rate and ROI

Essential experience

• Proven experience in a marketing leadership role, balancing strategy with hands-on delivery, ideally as the most senior marketer in an in-house team reporting to a director or MD
• A track record of mentoring and developing junior team members
• Hands-on Google Ads experience across Search, Performance Max and Demand Gen
• Hands-on SEO and website conversion rate optimisation experience
• GA4, Google Search Console and email marketing platforms
• B2B marketing experience, working closely with a sales team
• Budget management and ROI reporting

Desirable

• Partner, channel or co-funded marketing
• E-commerce or trade website experience
• CRM and marketing automation
• Google Ads certification, CIM qualification or a marketing degree

This role suits someone practical and commercially focused who is happy to take ownership without close supervision. It’s a chance to run the marketing function with real autonomy and the backing of the MD.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

• We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them. 
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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.