Paid Media Specialist

Paid Media Specialist

An international business events and media organisation is looking for a Paid Media Specialist to join its centralised digital marketing team. The business produces globally recognised festivals and industry events across technology, finance, cybersecurity, gaming, and marketing, and is part of a large FTSE-listed international group.

This role will sit within a central digital function responsible for delivering high-performing paid media campaigns across a portfolio of global brands and events. It’s an opportunity to work on large-scale marketing campaigns with meaningful budgets while developing advanced performance marketing skills in a collaborative and fast-growing team.

The Role

You will manage and optimise paid media campaigns across multiple digital channels, supporting event and brand marketing teams to drive registrations, awareness, and engagement.

Responsibilities include:

• Plan, launch, and optimise paid media campaigns across Search, Social, and Display channels
  
  
• Manage campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook/Meta, and programmatic display
  
  
• Conduct keyword research, audience targeting, and campaign setup to maximise performance
  
  
• Monitor campaign performance and optimise budgets to achieve strong ROI
  
  
• Analyse campaign data and produce insights and recommendations for marketing teams
  
  
• Identify growth opportunities and test new strategies to improve performance
  
  
• Collaborate with wider digital and brand marketing teams on integrated marketing activity
  
  
• Stay up to date with the latest trends, tools, and best practices in performance marketing
  
  

About You

• Experience managing paid media campaigns across platforms such as Google Ads and paid social
  
  
• Strong understanding of campaign setup, optimisation, and performance tracking
  
  
• Experience with keyword research, audience targeting, and budget management
  
  
• Comfortable analysing campaign performance and making data-driven recommendations
  
  
• Familiarity with tools such as Google Analytics, Excel, and Google Workspace
  
  
• Strong communication skills and the ability to translate data into clear insights
  
  
• Analytical mindset with strong attention to detail
  
  
• Curious, proactive, and keen to continuously improve campaign performance
  
  

The Opportunity

You will join a collaborative central marketing team working across a portfolio of global brands and events. The role offers strong development opportunities, exposure to large-scale digital campaigns, and the chance to work closely with senior performance marketing specialists.

Location

London – hybrid working, with three days per week in the office.

If you’d like to learn more about this opportunity, please get in touch.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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