New Business Lead

DNA Recruit are working with a Leading Creative Communications & Events Agency on the lookout for a dynamic and commercially driven New Business Lead to spearhead growth and new client acquisition. This is a fantastic opportunity to join a fast-growing team that transforms corporate communications into bold, immersive, and unforgettable storytelling experiences - from global events to strategic engagement campaigns for some of the world’s best-known brands.

About the Role:
In this pivotal role, you’ll be responsible for identifying and developing new business opportunities, building relationships with senior decision-makers, and helping shape the agency’s growth trajectory. This is not a typical cold-calling role, it’s about spotting opportunities, crafting compelling stories, and connecting with C-suite leaders to create meaningful, long-term partnerships.
 
Key responsibilities include:

• Identifying and targeting prospective clients through research, networking, and referrals.
• Leading outreach efforts across phone, email, and LinkedIn, as well as agency-led initiatives and campaigns.
• Generating and nurturing leads into qualified opportunities.
• Leading introductory meetings and uncovering client challenges to create bespoke solutions.
• Shaping a strong new business pipeline and supporting RFIs, RFPs, and pitch responses.
• Collaborating with marketing and client service teams to ensure seamless integration of outreach and delivery.
• Representing the agency at industry events and developing thought leadership in the market.

Skills and Experience Required:

• 5–10 years’ experience in business development, sales, or growth within the creative, communications, or events sector.
• Proven track record in winning new clients and consistently achieving sales targets.
• Strong experience in cold outreach and relationship-building with senior stakeholders.
• Excellent communication, presentation, and consultative selling skills.
• Commercially astute with experience closing deals with multi-million-pound budgets.
• Highly organised, detail-focused, and confident using CRM and sales enablement tools.
• Entrepreneurial, energetic, and emotionally intelligent — with a fearless, solutions-focused approach.

Salary: £45k–£65k (depending on experience) + Bonus + Benefits
Location: London (hybrid)
Ref: #65589

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.