Marketing Manager

We’re partnering with an ambitious, fast-growing AI‑Led Digital Experience Consultancy to appoint a commercially focused Marketing Manager to support its next stage of growth.

This forward-thinking consultancy partners with enterprise clients to design and deliver intelligent, user-centric digital solutions that drive measurable business outcomes. With ambitious expansion plans and a collaborative, innovative culture, they are investing significantly in their marketing engine to enhance brand presence and accelerate pipeline generation across the UK.

In this role, you’ll take ownership of demand generation and help shape the organisation’s marketing strategy as it scales.

Responsibilities:

• Own and drive demand generation activity to create Marketing Qualified Leads (MQLs) and support the conversion of prospects into meaningful commercial opportunities.
• Develop a deep understanding of the company’s ideal customer profile (ICP), ensuring messaging resonates with target audiences and key business priorities.
• Plan and execute integrated multi-channel marketing campaigns, including digital marketing, events, content, account‑based marketing, and outbound initiatives.
• Collaborate closely with the Director of Business Development and senior leadership to align marketing activity with commercial goals and sales targets.
• Refine and evolve the company’s value proposition to ensure market relevance and competitive differentiation.
• Analyse and report on marketing performance metrics, demonstrating clear impact on pipeline, ROI, and campaign effectiveness.
• Build and nurture strategic partnerships to unlock co‑marketing opportunities and contribute to revenue growth.

 
Requirements:

• Experience in B2B marketing, ideally with agency experience or within technology/consultancy environments.
• Proven track record delivering demand generation campaigns and lead nurture programmes that support commercial pipeline growth.
• Strong capability in customer profiling, messaging development, and content strategy.
• Ability to balance creative thinking with analytical and data‑driven decision making.
• Excellent communication and relationship-building skills, both internally and externally.
• A proactive, self-starting attitude with a strong commercial mindset. 

 
Salary: Up to £40K
Location: Birmingham (Hybrid)
Job Reference: 11973

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.