Head of Delegate Sales

We’re partnering with a globally recognised B2B events business to appoint a Head of Delegate Sales for one of the most prestigious brands in the international creative and marketing calendar.

This organisation sits within a FTSE 100-listed global events and intelligence group, bringing together some of the world’s most influential festivals including Cannes Lions, Black Hat, Money20/20, Game Developers Conference, and London Tech Week. 

With a strong international footprint across 30  countries, they are redefining the B2B festival model through immersive experiences, intelligence platforms, and advisory services.

This particular opportunity sits within the LIONS portfolio, home to the world’s most established global festival celebrating creative excellence. The brand is evolving rapidly, expanding into advisory, learning, and intelligence services, and entering a new phase of commercial growth.

Based in London (5 Howick Place) with a hybrid working model, the Head of Delegate Sales will play a pivotal role in delivering ambitious global revenue targets.

Reporting into senior commercial leadership, you’ll be responsible for:

• Owning and delivering global delegate pass revenue across multiple pass types and regions
• Driving growth across emerging and priority markets in LATAM, EMEA and APAC
• Developing and executing a robust delegate sales strategy aligned to wider commercial and marketing objectives
• Leading and developing a small, high-performing team of 2–3 account managers
• Optimising sales processes, pipeline management and forecasting, with strong Salesforce discipline
• Partnering closely with marketing, data, analytics and operations to maximise lead conversion
• Acting as a senior brand ambassador with key stakeholders and customers globally

This is a strategic leadership role with hands-on commercial accountability. It would suit an experienced B2B event sales leader ready to take full ownership of a global revenue line while coaching and scaling a team.

What We’re Looking For:

• Proven track record in delegate or ticket sales within a B2B events environment
• Demonstrable success delivering and exceeding multi-region revenue targets
• Strong experience in sales strategy, forecasting, pipeline management and Salesforce
• Ability to lead, coach and elevate junior sales professionals
• Commercially astute, analytical, and comfortable reporting at board level
• Credible stakeholder manager with strong global relationship-building skills
• Willingness to travel internationally throughout the year

Benefits include:

• 25 days annual leave, rising with service, plus birthday leave
• Option to work from almost anywhere for up to four weeks per year
• Private medical cover and flexible benefits
• Share matching scheme
• Volunteer days and charity match funding
• Extensive learning and development, including access to LinkedIn Learning
• Strong wellbeing and inclusion initiatives

This is a high-impact leadership role within a globally recognised brand at a pivotal stage of growth. If you’re a commercially driven sales leader with deep B2B events experience and global ambition, we’d be keen to speak.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.