Business Development Representative

Business Development Representative-Digital Agency-London/Hybrid

DNA Recruit are working with a digitally led, high-growth agency on a mission to scale their commercial function and bring in a highly motivated Business Development Representative.
This role is perfect for an experienced BDR who’s confident owning a revenue target and converting high-quality leads into long-term clients. With a newly restructured sales team, clear leadership vision, and a performance-driven culture, this is an opportunity to make a real commercial impact from day one.

Role Purpose 
As a BDR, you’ll take full ownership of your pipeline, generating and converting outbound and inbound leads into qualified sales opportunities and revenue. This is a high-impact, hands-on role for a commercially savvy seller who can confidently pitch multi-service digital solutions to senior decision-makers.

Key Responsibilities:

• Prospect daily using a blend of outreach methods — including cold calls, email, social selling, and event/network follow-up — to generate and convert qualified opportunities
• Research and map target accounts, identifying the right stakeholders and tailoring your approach to each business's specific needs and challenges
• Conduct effective, consultative discovery calls to understand client pain points and align needs with the agency’s digital solutions
• Pitch multi-service retainers and project-based solutions across SEO, Paid Media, Web Development, and Software, with deal sizes ranging from £5k/month to £100k+
• Maintain a consistent pipeline coverage within HubSpot to ensure healthy deal flow and forecasting accuracy
• Work closely with the wider Sales and Growth team to refine messaging, improve conversion rates, and share learnings from the front line
• Provide regular feedback to marketing and leadership on market trends, buyer objections, and opportunity areas to shape future campaigns and service offerings

Requirements:

• 6+ years in sales or BDR roles within a Digital agency (essential)
• Demonstrated success selling SEO, Paid Media, Web Development, and Software solutions
• Strong understanding of SEO, PPC, Creative, and Web/Tech services
• Familiar with sales tech including HubSpot, Gong, and LinkedIn Sales Navigator

 
Location: London (Hybrid)
Salary: £50K base + £50K OTE (uncapped) + accelerators
Job Type: Full Time, Permanent
Ref: AW 11736


DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.