Business Development Manager – Brand Experience & Live Events - London/Hybrid

Business Development Manager – Brand Experience & Live Events - London/Hybrid
 
Are you a New Business Manager or Business Development Manager looking for an exciting new opportunity?

DNA Recruit are working with a Leading Full-Service Live Events & Brand Experience Agency that creates unforgettable experiences for some of the world’s best-known brands. They blend creative strategy, design, and production expertise to deliver impactful events — from large-scale conferences and exhibitions to immersive brand activations and experiential campaigns.
With an ambitious growth plan and a collaborative culture, the agency is now looking for a dynamic new business professional to drive client acquisition and nurture opportunities across their expanding portfolio.

About the Role
As a key member of the business development team, you’ll be responsible for identifying, engaging, and converting new prospects into long-term partnerships. You’ll play a pivotal role in building the agency’s sales pipeline through targeted outreach, insight-led lead generation, and proactive relationship management.

Key Responsibilities

• Generate new opportunities through outbound new business activity and intelligent prospecting
• Develop and maintain a qualified pipeline of potential clients across key sectors
• Research target industries to identify growth areas and emerging opportunities
• Collaborate with internal teams to shape compelling RFP responses and pitch materials
• Reconnect with lapsed clients and revive warm leads within the agency network
• Track progress and report on performance against new business targets
• Act as a credible ambassador for the agency — confident in presenting, pitching, and networking
• Maintain accurate CRM records in line with GDPR compliance

Skills and Experience Required

• Proven experience in business development or new business roles within live events, brand experience, or creative agencies
• Strong understanding of the events and experiential landscape, including key players and trends
• Confident communicator and persuasive networker with excellent presentation skills
• Strategic thinker with the ability to turn insights into opportunities
• Familiarity with CRM systems (preferably Salesforce) and lead management processes
• Commercially aware with an understanding of agency profitability and time management
• A motivated self-starter who thrives on achieving targets and growing client relationships

Salary and Benefits

• Salary: Up to £50k
• Location: London (Hybrid – 3 days in the office)

Job Reference: AW 59931
 
All applications are viewed and evaluated according to the role requirements. At DNA we aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful - best regards the DNA team.
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.
 
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.