Account Director

DNA Recruit have partnered with a top-tier UK Marketing Festival, bringing together senior marketers, agency leaders, and brands through dynamic live events and experiential activations.

From major London and northern events to year-round content and lead-generation platforms, this organisation enables brands to connect, engage, and grow their influence with the UK’s marketing community.
 
The Role:
We’re looking for a commercially driven Account Director with B2B sponsorship experience in live events and activations.
You will drive new business, manage high-value client accounts, and deliver creative, high-impact partnership solutions across live events, content programmes, and experiential activations.
This is a strategic, consultative sales role where your commercial insight, client relationships, and creativity will directly impact revenue and client success.
 
Key Responsibilities:

• Sell sponsorship and partnership packages across live events, hybrid programmes, and content initiatives
• Identify, prospect, and secure new B2B clients
• Own and grow a portfolio of senior marketing and agency accounts
• Develop tailored commercial strategies combining live experiences, content, and lead-generation
• Lead renewals, upsells, and multi-channel partnership growth
• Collaborate with internal teams (content, marketing, production, operations) to ensure seamless delivery
• Represent the organisation at industry events and networking opportunities
• Report on campaign performance, ROI, and growth opportunities

 
Requirements:

• 5+ years’ experience in B2B Sponsorship Sales within Events, Live Activations, or Experiential Marketing
• Proven track record of hitting revenue targets and growing accounts
• Strong network of senior marketing, agency, or commercial contacts
• Excellent negotiation, pitching, and presentation skills
• Commercially minded, creative, and solution-oriented
• Comfortable managing multiple high-value accounts in a fast-paced environment

Salary: Up to £65K + Uncapped Bonus
Location: London/Hybrid (1 day on-site)
Ref:172267

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

• We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them. 
• Be the first to know about our latest roles by following us on LinkedIn, Twitter and Facebook.

DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.