Senior CRM Planner
CASE STUDY

Senior CRM Planner

Find out how DNA secured CRM Planner for a Creative Agency.

Creative Agency

DNA secures Senior CRM Planner for a Creative Agency

The consultant had a thorough discussion with the client to comprehend the ideal candidate. The conclusion was that the perfect fit would be someone adept at multitasking while aligning with the team and company ethos.To identify suitable candidates, the consultant reached out to individuals from the internal database who seemed like a good match. Additionally, the job particulars were posted on the company website and promoted through relevant channels.


Three candidates were shortlisted and introduced to the client, all possessing the necessary skills and experience.


The interview process involved an initial telephone conversation followed by a face-to-face meeting. One candidate particularly stood out, hailing from the creative industry and harbouring a deep enthusiasm for CRM. Post-interview, this candidate was promptly offered the position and accepted with enthusiasm.


Since taking on the new role, the consultant has maintained regular contact with the candidate, ensuring a smooth transition. The candidate has settled in comfortably and finds genuine satisfaction in the role.

Our client needed an expert in CRM, a Strategist, to join their team.


The objective was to enhance the connection with their target consumers by understanding how to engage with them effectively. This was a pivotal role within the agency, driving customer engagement and data offerings forward.

HOW WE OPERATE

Our process

Explore DNA process which helped to secure a CRM Planner for a Creative Agency.

We remain in contact with both candidate and client to support them through onboarding and beyond. 

Our client required a Strategist with expertise in CRM to join their team. This role was needed to support the business in developing a closer relationship with their target consumers, through understanding how to engage with them. 

Our consultant discussed the role with the client to gain a full understanding of the ideal candidate. It was devised that the ideal person for the role would be able to manage multiple tasks at once, whilst fitting in with the team and company culture.  

This was a pivotal role in the agency, as they needed to drive their customer engagement and data offering forward.

The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible. 

Three candidates were shortlisted and presented to the client - all of which had the relevant skills and experience. 


Creating Purposeful Partnerships

The outcome

Skilled Impact

DNA's precise recruitment of a CRM Strategist with creative industry roots has significantly enhanced customer engagement, driving data-driven offerings forward.

Strategic Hire

A CRM Strategist was expertly recruited to enhance consumer engagement, aligning with company values and demonstrating multitasking prowess.

Effective Transition

Rapidly securing an enthusiastic CRM Strategist, DNA ensured a smooth integration, resulting in the candidate's contentment in contributing to enhanced consumer engagement.

Integrated Expertise

A creative CRM Strategist's recruitment reinvigorated customer engagement, aligning multitasking skills with company ethos for a seamless fit.

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Stephen rapidly provided a range of great candidates for a senior sales role utilising-DNAs platform so succinct first interviews were provided. These could be viewed, discussed internally and re-reviewed prior to shortlisting for final interviews. The main challenge was the selection decisions as all the professionals proposed were excellent.

Adam Hainsworth

CEO & Owner, be the brand experience

6 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

1 / 6
I've just had the pleasure of working with DNA and securing a new and exciting job. From the first conversation until the job offer both Ali and Leatitia were professional and insightful offering good advice and keeping me updated at every step. The biggest difference I found working with DNA was their ability to help me see the opportunity from a perspective that I could have missed out on if I'd gone for this on my own. This perspective changed my approach and brought a higher level of appreciation not just for the opportunity but also for the understanding DNA had of the company and its future goals. I'm very excited about this next stage of my career and am very grateful for the work DNA has done behind the scenes to assist me in getting the job.

Robert Boswell

Operations Manager

2 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

3 / 6
DNA Recruit was an absolute lifesaver. After six months of searching and attending interviews that didn't yield any results, they helped me secure a job. The team, especially Leatitia, displayed a high level of professionalism and guided me through each round of interviews to help me find a career-defining role. Their transparency, inspiration, and promptness throughout the process were commendable. Despite having worked with numerous recruiters during my 16 years in digital marketing, I can confidently say that this was the best team I've encountered. And, I must mention, the delightful gift hamper I received upon landing the job was the sweetest cherry on top of the cake.

Firdaus Haque

Social Media Director

4 / 6
Ali, Leatitia and Varun at DNA are brilliant. I have varied experience with recruiters over the years, as a client and candidate, and I have to say that DNA has been the best. As the successful candidate for this mega role, I can’t thank them enough for the crucial role they’ve played in making it happen. From Varun bringing the role to my attention in the first place to Ali and Leatitia helping negotiate complicated, yet fabulous terms, they have been warm, understanding and diligent throughout. If I was the client this is exactly how I would want my recruitment partner to support the delivery of my growth strategy. In my new role, as the client, I will be using DNA to do just that. 

Matt Dunn

Head of Digital & Technology

5 / 6
Stephen rapidly provided a range of great candidates for a senior sales role utilising-DNAs platform so succinct first interviews were provided. These could be viewed, discussed internally and re-reviewed prior to shortlisting for final interviews. The main challenge was the selection decisions as all the professionals proposed were excellent.

Adam Hainsworth

CEO & Owner, be the brand experience

6 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

1 / 6
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