Senior CRM Planner
CASE STUDY

Senior CRM Planner

Find out how DNA secured CRM Planner for a Creative Agency.

Creative Agency

DNA secures Senior CRM Planner for a Creative Agency

The consultant had a thorough discussion with the client to comprehend the ideal candidate. The conclusion was that the perfect fit would be someone adept at multitasking while aligning with the team and company ethos.To identify suitable candidates, the consultant reached out to individuals from the internal database who seemed like a good match. Additionally, the job particulars were posted on the company website and promoted through relevant channels.


Three candidates were shortlisted and introduced to the client, all possessing the necessary skills and experience.


The interview process involved an initial telephone conversation followed by a face-to-face meeting. One candidate particularly stood out, hailing from the creative industry and harbouring a deep enthusiasm for CRM. Post-interview, this candidate was promptly offered the position and accepted with enthusiasm.


Since taking on the new role, the consultant has maintained regular contact with the candidate, ensuring a smooth transition. The candidate has settled in comfortably and finds genuine satisfaction in the role.

Our client needed an expert in CRM, a Strategist, to join their team.


The objective was to enhance the connection with their target consumers by understanding how to engage with them effectively. This was a pivotal role within the agency, driving customer engagement and data offerings forward.

HOW WE OPERATE

Our process

Explore DNA process which helped to secure a CRM Planner for a Creative Agency.

This was a pivotal role in the agency, as they needed to drive their customer engagement and data offering forward.

Three candidates were shortlisted and presented to the client - all of which had the relevant skills and experience. 

We remain in contact with both candidate and client to support them through onboarding and beyond. 

Our client required a Strategist with expertise in CRM to join their team. This role was needed to support the business in developing a closer relationship with their target consumers, through understanding how to engage with them. 

Our consultant discussed the role with the client to gain a full understanding of the ideal candidate. It was devised that the ideal person for the role would be able to manage multiple tasks at once, whilst fitting in with the team and company culture.  

The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible. 


Creating Purposeful Partnerships

The outcome

Strategic Hire

A CRM Strategist was expertly recruited to enhance consumer engagement, aligning with company values and demonstrating multitasking prowess.

Effective Transition

Rapidly securing an enthusiastic CRM Strategist, DNA ensured a smooth integration, resulting in the candidate's contentment in contributing to enhanced consumer engagement.

Integrated Expertise

A creative CRM Strategist's recruitment reinvigorated customer engagement, aligning multitasking skills with company ethos for a seamless fit.

Skilled Impact

DNA's precise recruitment of a CRM Strategist with creative industry roots has significantly enhanced customer engagement, driving data-driven offerings forward.

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We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
I am pleased to endorse DNA Recruit, led by the dynamic Ali Wallace. Many years ago, he connected Richard and I, which led to us deciding to set up Initials, so we have much to thank him for. Beyond that our partnership with them at Initials CX has been pivotal in making key hires that have significantly contributed to our growth. DNA Recruit's tenacity and foresight in introducing us to candidates, sometimes even before we recognise the need, is remarkable. The talent they've helped us acquire has fit in seamlessly and flourished, enhancing our agency's capabilities. DNA Recruit stands out as a valuable collaborator in our journey to success in a rapidly evolving industry. 

Jamie Matthews

CEO, Initials CX

2 / 6

We have worked with Ali and DNA for the last 2 years where they have helped us fill 4 new positions at DMP. As a fast evolving and growing business it’s important that we have someone we can trust to help us find essential hires as quickly as possible whilst allowing myself and my business partners to focus on running the business.

Edward Lloyd-Davies

Partner / Director

3 / 6
In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor

Chief Creative Officer, Trouble Maker

4 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

5 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
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