INDEPENDENT PHARMA AGENCY
BUILDING A FLEXIBLE FREELANCE TEAM ACROSS STRATEGY, CREATIVE AND ACCOUNT MANAGEMENT
A fast-growing independent agency based in New York, specialising in pharmaceutical advertising. The founder needed to build out a trusted, agile freelance network across core disciplines, but couldn’t manage hiring solo while scaling the business.
As a long-term recruitment partner, DNA Recruit was appointed to lead their freelance hiring strategy. We worked closely with the founder to understand the agency’s project demands and built a tailored freelance bench that could flex with client needs.
At peak periods, DNA had 8–10 freelancers simultaneously placed across their live projects, spanning strategy, creative, UX, and client services.
Find out how DNA helped an ambitious New York agency founder unlock growth by taking recruitment off his hands and delivering top freelance talent on demand.
HOW WE OPERATE
Our process
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Met with the founder to understand his hiring bottlenecks, agency structure, and upcoming client needs.
Rapidly placed freelance talent across our client’s active accounts. The model stayed flexible, freelancers ramped up and down based on live project demand.
Worked closely to map the freelance talent priorities by discipline, including creative, strategy, UX and client service, and defined the experience level needed for each.
Used DNA’s existing network to build a shortlist of trusted freelance specialists. We managed the entire vetting process from start to finish.
Our client continued to rely on DNA as a trusted partner across multiple hiring cycles, reducing time spent sourcing, improving freelance quality and freeing up the founder’s time.
Maintained direct contact with both client and freelancers throughout every assignment to ensure seamless delivery and resolve resourcing gaps early.
It’s about what our clients and candidates say
The outcome
Time Unlocked
The founder stopped spending hours sourcing freelance talent and regained time to focus on growth.
Flexible scale
Freelancers were added or rolled off based on project needs, keeping the model lean and cost-efficient.
Project continuity
Client work remained on track during busy periods thanks to DNA’s ability to fill freelance roles fast.
Confidence to grow
With resourcing support in place, the founder could pursue new business without worrying about delivery risk.
Trusted resource
DNA became the go-to partner for OEM's freelance hiring, delivering high-quality candidates quickly and reliably.
TESTIMONIALS
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DNA are on of the first fully remote recruitment businesses in the UK and across the globe, giving out team full flexibility to work as a home based consultant, or out of our London office



