CASE STUDY
Outplacement Service
Find out how DNA supported departing BBDO employees with empathy, professional career coaching and a thriving recruitment network with new role opportunities
INTEGRATED CREATIVE AGENCY
SOURCING AN EXECUTIVE CREATIVE DIRECTOR FOR AN INTEGRATED AGENCY
BBDO is the world's most awarded and effective advertising agency with over 8,000 employees across 70+ countries (source: LinkedIn 2023). BBDO Germany needed to appoint an outplacement expert to support a number of employee redundancies however they wanted a company that offered recruitment as well as outplacement.
As an existing recruitment partner, we were selected and appointed by BBDO Germany because we specialise in recruitment as well as outplacement.
The majority of BBDO staff at risk were international employees based from all around the world who were working on a visa in Germany. BBDO wanted to make sure they were all looked after and were able to find suitable new roles.
Find out how DNA supported a leading Creative Agency in securing an innovative, collaborative and experienced Executive Creative Director.
HOW WE OPERATE
Our process
Explore the DNA outplacement process that we implemented for BBDO
Met with BBDO to understand their needs, goals and objectives as well as discussing their concerns.
We worked with BBDO's in-house careers coach and marketing team to collaboratively develop outplacement resources suited to their needs.
Our CEO and MD flew to Germany to deliver training and coaching to 15 employees. We ran hybrid group workshops (in-person & online) and also 1:1 support.
After the sessions we provided access to tailored online resources for all employees. Additionally, we set up meetings with relevant DNA team members to help each of them with the areas they needed most help or improvement e.g. CV, LinkedIn profile, personal brand building, interview / employer engagement skills.
All employees that were facing redundancy were added to our DNA Recruit database as potential candidates for new roles - this included a full onboarding session so they can access the database to search for their next career step.
Unlimited follow-up support sessions were offered (and used) to further help with personal brand building and to optimise their LinkedIn profiles and activity.
It’s about what our clients and candidates say
The outcome
Interviews secured
A number of the employees secured interviews for new roles.
Successful transition
DNA successfully placed one of the employees in a new role.
Increased career confidence
The employees were more confident in approaching the job market.
Bespoke Support Uptake
Employees actively continued to reach out after the training in Germany for bespoke support.
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