Outplacement Service

INTEGRATED CREATIVE AGENCY

SOURCING AN EXECUTIVE CREATIVE DIRECTOR FOR AN INTEGRATED AGENCY

BBDO is the world's most awarded and effective advertising agency with over 8,000 employees across 70+ countries (source: LinkedIn 2023). BBDO Germany needed to appoint an outplacement expert to support a number of employee redundancies however they wanted a company that offered recruitment as well as outplacement.

As an existing recruitment partner, we were selected and appointed by BBDO Germany because we specialise in recruitment as well as outplacement.

The majority of BBDO staff at risk were international employees based from all around the world who were working on a visa in Germany. BBDO wanted to make sure they were all looked after and were able to find suitable new roles.

Find out how DNA supported a leading Creative Agency in securing an innovative, collaborative and experienced Executive Creative Director.

HOW WE OPERATE

Our process

Explore the DNA outplacement process that we implemented for BBDO

Met with BBDO to understand their needs, goals and objectives as well as discussing their concerns.

We worked with BBDO's in-house careers coach and marketing team to collaboratively develop outplacement resources suited to their needs.

Our CEO and MD flew to Germany to deliver training and coaching to 15 employees. We ran hybrid group workshops (in-person & online) and also 1:1 support.

After the sessions we provided access to tailored online resources for all employees. Additionally, we set up meetings with relevant DNA team members to help each of them with the areas they needed most help or improvement e.g. CV, LinkedIn profile, personal brand building, interview / employer engagement skills.

All employees that were facing redundancy were added to our DNA Recruit database as potential candidates for new roles - this included a full onboarding session so they can access the database to search for their next career step.

Unlimited follow-up support sessions were offered (and used) to further help with personal brand building and to optimise their LinkedIn profiles and activity.

It’s about what our clients and candidates say

The outcome

Interviews secured

A number of the employees secured interviews for new roles.

Successful transition

DNA successfully placed one of the employees in a new role.

Increased career confidence

The employees were more confident in approaching the job market.

Bespoke Support Uptake

Employees actively continued to reach out after the training in Germany for bespoke support.

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TESTIMONIALS

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Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director, Live & Breathe

6 / 6

I was highly recommended to meet Ali Wallace 19 years ago after working for a few agencies and looking for a new challenge – Ali was full of great advice, very focused on cultural fit and well connected to agency leaders. Within days I was meeting the co-founders of TLC Worldwide and rapidly offered a role as an Account Director. Since then, I have been on an incredible journey around the world with TLC, for almost 2 decades. I would strongly recommend anyone in marketing to speak to Ali about hiring great talent or looking for an exciting role.

Alex Javer

Chief Strategy Officer, TLC Worldwide

1 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner, Made in Amsterdam

2 / 6

I am pleased to endorse DNA Recruit, led by the dynamic Ali Wallace. Many years ago, he connected Richard and I, which led to us deciding to set up Initials, so we have much to thank him for. Beyond that our partnership with them at Initials CX has been pivotal in making key hires that have significantly contributed to our growth. DNA Recruit's tenacity and foresight in introducing us to candidates, sometimes even before we recognise the need, is remarkable. The talent they've helped us acquire has fit in seamlessly and flourished, enhancing our agency's capabilities. DNA Recruit stands out as a valuable collaborator in our journey to success in a rapidly evolving industry.

Jamie Matthews

CEO, Initials CX

3 / 6

We have worked with Ali and DNA for the last 2 years where they have helped us fill 4 new positions at DMP. As a fast evolving and growing business it’s important that we have someone we can trust to help us find essential hires as quickly as possible whilst allowing myself and my business partners to focus on running the business.

Edward Lloyd-Davies

Partner / Director, DMP

4 / 6

In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

Andy Taylor