Account Manager
CASE STUDY

Account Manager

Find out how DNA supported a Brand Activation Agency in securing an Account Manager with a strong focus on shopper and digital marketing.

Brand Activation Agency

DNA secures Account Manager for a Brand Activation Agency

This position, straddling account and project management, emphasised below-the-line tasks with a focus on shopper marketing and digital strategies.

Challenge: Conveyed by the Business Director, the role demanded a candidate skilled in both account handling and project management - a rare combination. The dual nature of the role, with its emphasis on project management, posed recruitment difficulties as some candidates were averse to such a hybrid responsibility.

Due to a rapid organic growth within a critical account, our client needed an experienced Account Manager to join their team to support their team in managing the mounting workload.

HOW WE OPERATE

Our process

Explore DNA process which helped to secure an Account Manager for a Brand Activation Agency.

Through attentive conversations, we collected all the requirements for a new Account Manager who should have a deep understanding and balance between account and project management that the role demanded.

With a shared vision established, collaboration took center stage. We delved deeper into the role's nuances with the Business Director. It became evident that the ideal candidate must be both a seasoned account handler and a deft project manager, seamlessly merging strategic thinking with hands-on execution. This collaborative exploration set the stage for a refined candidate profile.

Equipped with insights and a support network, our search commenced. Scouring various channels we identified a pool of potential candidates. Guided by our understanding of the role's complexity and our collaborative conversations, we were able to prove a selection of brilliant candidates with the right mix of skills and experiences.

We remain in contact with both candidate and client to support them through onboarding and beyond. 

The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible. 

Understanding of the role's intricacies enabled us to strategically position it within the market, ensuring we are able to attract the right talent.


Creating Purposeful Partnerships

The outcome

Strategic Selection

Strategically recruited an Account Manager who excelled in account and project management, enhancing below-the-line work. The candidate's focus on shopper marketing and digital aspects resulted in impactful outcomes.

Efficient Recruitment

DNA Recruit swiftly sourced a versatile Account Manager with hybrid skills, seamlessly merging account and project management, driving targeted shopper marketing and digital efforts.

Targeted Match

DNA team overcame dual-role challenge by precisely identifying a candidate from our database, securing an Account Manager proficient in both project management and account handling, ensuring focused shopper marketing and digital outcomes.

Dual-Role Success

DNA successfully sourced an Account Manager skilled in both account and project management. The candidate's focus on shopper marketing and digital components led to an effective integration.

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Stephen rapidly provided a range of great candidates for a senior sales role utilising-DNAs platform so succinct first interviews were provided. These could be viewed, discussed internally and re-reviewed prior to shortlisting for final interviews. The main challenge was the selection decisions as all the professionals proposed were excellent.

Adam Hainsworth

CEO & Owner, be the brand experience

6 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

1 / 6
I've just had the pleasure of working with DNA and securing a new and exciting job. From the first conversation until the job offer both Ali and Leatitia were professional and insightful offering good advice and keeping me updated at every step. The biggest difference I found working with DNA was their ability to help me see the opportunity from a perspective that I could have missed out on if I'd gone for this on my own. This perspective changed my approach and brought a higher level of appreciation not just for the opportunity but also for the understanding DNA had of the company and its future goals. I'm very excited about this next stage of my career and am very grateful for the work DNA has done behind the scenes to assist me in getting the job.

Robert Boswell

Operations Manager

2 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

3 / 6
DNA Recruit was an absolute lifesaver. After six months of searching and attending interviews that didn't yield any results, they helped me secure a job. The team, especially Leatitia, displayed a high level of professionalism and guided me through each round of interviews to help me find a career-defining role. Their transparency, inspiration, and promptness throughout the process were commendable. Despite having worked with numerous recruiters during my 16 years in digital marketing, I can confidently say that this was the best team I've encountered. And, I must mention, the delightful gift hamper I received upon landing the job was the sweetest cherry on top of the cake.

Firdaus Haque

Social Media Director

4 / 6
Ali, Leatitia and Varun at DNA are brilliant. I have varied experience with recruiters over the years, as a client and candidate, and I have to say that DNA has been the best. As the successful candidate for this mega role, I can’t thank them enough for the crucial role they’ve played in making it happen. From Varun bringing the role to my attention in the first place to Ali and Leatitia helping negotiate complicated, yet fabulous terms, they have been warm, understanding and diligent throughout. If I was the client this is exactly how I would want my recruitment partner to support the delivery of my growth strategy. In my new role, as the client, I will be using DNA to do just that. 

Matt Dunn

Head of Digital & Technology

5 / 6
Stephen rapidly provided a range of great candidates for a senior sales role utilising-DNAs platform so succinct first interviews were provided. These could be viewed, discussed internally and re-reviewed prior to shortlisting for final interviews. The main challenge was the selection decisions as all the professionals proposed were excellent.

Adam Hainsworth

CEO & Owner, be the brand experience

6 / 6
Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

1 / 6
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