CASE STUDY
Account Manager
Find out how DNA supported a Brand Activation Agency in securing an Account Manager with a strong focus on shopper and digital marketing.
Brand Activation Agency
DNA secures Account Manager for a Brand Activation Agency
This position, straddling account and project management, emphasised below-the-line tasks with a focus on shopper marketing and digital strategies.
Challenge: Conveyed by the Business Director, the role demanded a candidate skilled in both account handling and project management - a rare combination. The dual nature of the role, with its emphasis on project management, posed recruitment difficulties as some candidates were averse to such a hybrid responsibility.
Due to a rapid organic growth within a critical account, our client needed an experienced Account Manager to join their team to support their team in managing the mounting workload.
HOW WE OPERATE
Our process
Explore DNA process which helped to secure an Account Manager for a Brand Activation Agency.
Through attentive conversations, we collected all the requirements for a new Account Manager who should have a deep understanding and balance between account and project management that the role demanded.
With a shared vision established, collaboration took center stage. We delved deeper into the role's nuances with the Business Director. It became evident that the ideal candidate must be both a seasoned account handler and a deft project manager, seamlessly merging strategic thinking with hands-on execution. This collaborative exploration set the stage for a refined candidate profile.
Equipped with insights and a support network, our search commenced. Scouring various channels we identified a pool of potential candidates. Guided by our understanding of the role's complexity and our collaborative conversations, we were able to prove a selection of brilliant candidates with the right mix of skills and experiences.
We remain in contact with both candidate and client to support them through onboarding and beyond.
The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible.
Understanding of the role's intricacies enabled us to strategically position it within the market, ensuring we are able to attract the right talent.
Creating Purposeful Partnerships
The outcome
Strategic Selection
Strategically recruited an Account Manager who excelled in account and project management, enhancing below-the-line work. The candidate's focus on shopper marketing and digital aspects resulted in impactful outcomes.
Efficient Recruitment
DNA Recruit swiftly sourced a versatile Account Manager with hybrid skills, seamlessly merging account and project management, driving targeted shopper marketing and digital efforts.
Targeted Match
DNA team overcame dual-role challenge by precisely identifying a candidate from our database, securing an Account Manager proficient in both project management and account handling, ensuring focused shopper marketing and digital outcomes.
Dual-Role Success
DNA successfully sourced an Account Manager skilled in both account and project management. The candidate's focus on shopper marketing and digital components led to an effective integration.
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