Account Manager
CASE STUDY

Account Manager

Find out how DNA supported a Brand Activation Agency in securing an Account Manager with a strong focus on shopper and digital marketing.

Brand Activation Agency

DNA secures Account Manager for a Brand Activation Agency

This position, straddling account and project management, emphasised below-the-line tasks with a focus on shopper marketing and digital strategies.

Challenge: Conveyed by the Business Director, the role demanded a candidate skilled in both account handling and project management - a rare combination. The dual nature of the role, with its emphasis on project management, posed recruitment difficulties as some candidates were averse to such a hybrid responsibility.

Due to a rapid organic growth within a critical account, our client needed an experienced Account Manager to join their team to support their team in managing the mounting workload.

HOW WE OPERATE

Our process

Explore DNA process which helped to secure an Account Manager for a Brand Activation Agency.

Through attentive conversations, we collected all the requirements for a new Account Manager who should have a deep understanding and balance between account and project management that the role demanded.

We remain in contact with both candidate and client to support them through onboarding and beyond. 

Equipped with insights and a support network, our search commenced. Scouring various channels we identified a pool of potential candidates. Guided by our understanding of the role's complexity and our collaborative conversations, we were able to prove a selection of brilliant candidates with the right mix of skills and experiences.

With a shared vision established, collaboration took center stage. We delved deeper into the role's nuances with the Business Director. It became evident that the ideal candidate must be both a seasoned account handler and a deft project manager, seamlessly merging strategic thinking with hands-on execution. This collaborative exploration set the stage for a refined candidate profile.

Understanding of the role's intricacies enabled us to strategically position it within the market, ensuring we are able to attract the right talent.

The DNA team supported the client at every step of the hiring process, providing real-time feedback to ensure recruitment for this position was as smooth as possible. 


Creating Purposeful Partnerships

The outcome

Efficient Recruitment

DNA Recruit swiftly sourced a versatile Account Manager with hybrid skills, seamlessly merging account and project management, driving targeted shopper marketing and digital efforts.

Targeted Match

DNA team overcame dual-role challenge by precisely identifying a candidate from our database, securing an Account Manager proficient in both project management and account handling, ensuring focused shopper marketing and digital outcomes.

Strategic Selection

Strategically recruited an Account Manager who excelled in account and project management, enhancing below-the-line work. The candidate's focus on shopper marketing and digital aspects resulted in impactful outcomes.

Dual-Role Success

DNA successfully sourced an Account Manager skilled in both account and project management. The candidate's focus on shopper marketing and digital components led to an effective integration.

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We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
I am pleased to endorse DNA Recruit, led by the dynamic Ali Wallace. Many years ago, he connected Richard and I, which led to us deciding to set up Initials, so we have much to thank him for. Beyond that our partnership with them at Initials CX has been pivotal in making key hires that have significantly contributed to our growth. DNA Recruit's tenacity and foresight in introducing us to candidates, sometimes even before we recognise the need, is remarkable. The talent they've helped us acquire has fit in seamlessly and flourished, enhancing our agency's capabilities. DNA Recruit stands out as a valuable collaborator in our journey to success in a rapidly evolving industry. 

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CEO, Initials CX

2 / 6

We have worked with Ali and DNA for the last 2 years where they have helped us fill 4 new positions at DMP. As a fast evolving and growing business it’s important that we have someone we can trust to help us find essential hires as quickly as possible whilst allowing myself and my business partners to focus on running the business.

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Partner / Director

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In the world of advertising, you’re only as good as the people around you. Having led creative departments for some of London’s leading agencies throughout my career, Ali Wallace is the epitome of this, and on many fronts. He has helped me find talent to make me look great for well over 15 years and introduced me to Trouble Maker, which he knew would be my dream home. All this has been made possible by Ali getting to know how I tick as a human being and creative leader, by building both a great friendship and trusted ear – he has been an amazing counsel both in business and in life, helping me navigate my way through my career and beyond. Whether you’re looking to hire, be hired, or fancy some thoroughly enjoyable company at the Oval or for someone to find your ball(s) on the golf course, I couldn’t recommend Ali more highly.

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Chief Creative Officer, Trouble Maker

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Ali and his team at DNA took great care and support throughout the entire process. A great head hunter with both a strategic and human connection with businesses and their talents. Lots of fun as well!

Danila Luppino

Creative Director

5 / 6
We’ve been collaborating with DNA for as long as I can remember! Ali and his team take a vested interest in our agency, are proactive around our ambitions, and understand our culture.

James Simpkins

2Heads Global CGO

6 / 6

Ali worked diligently and tirelessly with me at the start of what became Made in Amsterdam. His combination of advice, consultancy and recruitment knowledge helped us start the business and find partners to drive growth and establish a new home.

He’s a hybrid across recruitment and, in our case, M&A advice. Nearly 3 years in, everything is going well.

Chris Friend

Managing Partner at Made in Amsterdam

1 / 6
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