JOB OPPORTUNITY

Senior Events Marketing Lead

THE JOB

INFORMATION ABOUT THE ROLE

JOB DETAILS

LOCATION

London, Greater London, South East, England

SALARY

£50000 - £55000 per annum

JOB TYPE

Permanent

DISCIPLINE

Events And Experiential

REFERENCE

11099-1

JOB DESCRIPTION

Senior Events Marketing lead – Conferences – London

Salary: Up to £55K plus benefits 


Are you a dynamic marketing leader ready to make your mark in the world of B2B events. We are seeking a talented Senior Marketing Manager to join our client, a prominent business intelligence & events company based in London. As a key member of the team, you'll be leading the marketing efforts for their largest event and network portfolio.
 
About the Role:
Reporting to the Head of Marketing, you will be the go-to specialist marketer for a portfolio of events. Managing a team of two junior marketers, you will project manage and create marketing plans to generate results-driven campaigns. Your role involves setting the strategy for the portfolio, bringing fresh ideas for growth, and being the driving force behind the success of the events.
Key Responsibilities:
 
  • Manage a team of junior marketers to execute high-level campaign plans.
  • Mentor and train the team for career progression within the company while supporting on event strategies.
  • Set the strategy for the portfolio, bringing fresh ideas for growth and ensuring the team understands the direction of marketing.
  • Lead global projects to optimize the company’s global marketing team and ensure exceptional results.
  • Develop, execute, manage, and optimize integrated marketing campaigns for B2B events and memberships.
  • Provide weekly marketing reports, analysing subscription numbers, revenue, and providing forward-looking recommendations.
  • Utilize reporting analytics tools to review, analyse, and optimize user experiences.
  • Analyze ROI on marketing tactics and refine promotional plans continuously.
  • Build and manage the marketing data universe for the portfolio through strategic planning.
  • Deep dive into data to understand different segments' motivations for attending and use insights to influence marketing.
  • Write compelling marketing copy for various channels, including websites, emails, brochures, social media, and advertising.
  • Take an active role in identifying new markets and develop and implement routes to market.
  • Collaborate with global internal teams including marketing, production, sales, operations, editorial, data services, and design.
  • Take control of the marketing budget, tracking spend and ensuring a strong ROI.
 
Be a part of a global team shaping the future of business intelligence. Work on high-profile events in a dynamic environment. Opportunities for career development. Ready to take on a leadership role that drives growth and innovation? Apply now via the link and be a key player in elevating Infrastructure Investor to new heights!

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 
  • We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them. 
  • Be the first to know about our latest roles by following us on LinkedIn, Twitter and Facebook.

DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally. 

FAIR EMPLOYMENT

Our COMMITMENT

DNA is committed to promoting a diverse and inclusive community and welcome applications from candidates of all backgrounds. Although we try to respond to all applications, unfortunately due to the high number we receive we are unable to respond to all of those who are unsuccessful.

DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge and credible introductions necessary for client side and agency roles. Areas we specialise in - New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles for permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.

Be the first to know about the latest roles by following us on LinkedIn, Facebook, Instgram and Twitter. 

We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know of anyone who might be interested please forward the link for the job advert to them or fill in this form.

APPLY NOW

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