Senior Planner - Creative Communications Agency - London


An award winning creative communications agency are looking for a Shopper Marketing Senior Planner developing campaigns for Clients' brands, products and services.

Our client is a Shopper-led Communications agency who connect brands with shoppers at the decisive moment of purchase and who are passionate about finding more innovative ways of engaging with shoppers and consumers. They work with top global brands across Europe and Asia in FMGC, alcohol and consumer durables.

Reporting to the Planning Director, you will be joining a creative team who are inspiring, positive and curious and who are ready to rise up to the challenge to deliver excellence in copy and messaging across all key accounts campaigns. The Senior Planner is responsible for taking an overview of the Client's brief and translating them into strategic objectives, and ultimately a formal creative brief. Other duties and responsibilities include:-

  • Act as the voice of the Shopper within an agency
  • Inspire the creative team to the most engaging and effective Shopper solutions
  • Represent the planning team in client and internal meetings
  • Attend and contribute to workshops, gathering information and reporting back to the planning team and business as a whole
  • Highlight knowledge gaps that may need to be filled and if necessary write the research brief to fill the gaps
  • Attend the Client briefing and ensure that all necessary information is provided by the Client to answer the brief
  • Establish the goals and objectives and target audience, and support with research findings and insights that affect the Shopper approach
  • Enable the creative team to produce Shopper activation ideas that resolve the defined business problem
  • Ensure the project meets the original challenges and objectives
  • Where necessary to the project, recommend methods to evaluate the success
  • Feedback on creative verbally or by e-mail offering a planning view of creative development of the project

Is it you?

  • Proactive, confident, curious, good energy
  • Gravitas to convince and charisma to inspire
  • Proactive in seeking new opportunities and entrepreneurial in making things happen
  • Naturally curious and excited by new ideas and unconventional thinking
  • Common sense, open, honest, straight-forward, enthusiastic and easy to work with
  • Good energy
  • Ability to make strategy simple which instils confidence in clients and colleagues
  • Have strong shopper experience within other agencies

Salary: up to £60K plus benefits
Don't hesitate, please send us your CV by clicking "apply" below. We look forward to hearing from you.

Job Title:
Senior Planner - Creative Communications Agency - London
Contract type:
Planning & Strategy
London, London
£50000.00 - £60000.00 per annum + benefits
Contact name:
Ali Wallace
Contact email:
Publish date: