My client is an integrated creative agency, working to drive desire for some of the world's best- known fashion and lifestyle brands.
They care about the way things look, as do their clients - and their customers. But it can't start and stop there, or it would be one-dimensional. So, they create immersive brand worlds and stories, deeply rooted in insight and behaviour - that deliver tangible results.
Working closely with the account leads & creative teams, you will be the strategic backbone behind our best-in-class content strategies & global campaigns.
The brands that you will be working on are some of the most sought after fashion and retail brands
KEY EXPERIENCE & RESPONSIBILITIES
5+ year's experience in delivering insight-led briefs, content (inc social/editorial) strategies, content calendars & messaging hierarchies that exceed various brand & commercial objectives & KPI's.
You are currently either an integrated strategist with an expert grasp of content, or, a pure-play content strategist who has delivered content campaigns that run alongside ATL/BTL campaigns.
Along with identifying authentic content pillars and creating solid long-term strategic platforms form major global brands, you will also love getting into the nuanced detail and logistics around content channel & production planning. You can think big and small - enjoying the variety that both bring.
You love unearthing game-changing insights & trends (brand, audience, category, media, cultural) that ignite brilliant work. You will search broadly & deeply for these insights - both through online tools & sources but also by getting out in the real world & living it.
You will have a deep understanding of the roles of all social channels - including best practice, targeting, measurement and the role of paid vs organic. You will work closely with media partners and channel owners to stay on-top of the ever changing landscape of content in terms of algorithms, formats, emerging channels, reporting & objectives etc.
Also any experience on Asian social media would be a plus.
You are able to confidently set and accurately report on key content campaign KPI's. You will be familiar with each social channels own insight, targeting & analysis tools, plus 3rd party tools such as Unmetric, Pulsar, Brandwatch, Crimson Hexagon etc.
Your curious mind will help us go beyond what is being asked of, or recommended to us. You will interrogate respectfully when required to help lead us all to the best solutions. You will be skilled in asking the right questions, in the right way, at the right time to ensure we're thinking diagonally before focusing on a set path.
You are skilled in building brilliant client relationships which cement our position as a key strategic partner & ensure that we have full clarity on our brands key challenges, objectives & pressures.
An expert listener. You are someone who can keep up with fast-paced creative & strategic conversations, understanding the differing opinions & using their clout to steer the conversation to ensure that we remain on brief & true to the agreed strategic platform
A confident & engaging presenter and leader of client and cross-agency workshop sessions. Someone who can own the room & bring out the best in those around them.
In it for the long run. Someone who enjoys steering campaigns through their full lifecycle - from brief to post campaign analysis. You will see this as one loop - feeding in learnings and insights from past campaigns into new briefs, to ensure they are always improving.
Engaging. People don't stare out of the window or click their pens in your meetings - you can inspire and excite with your clear & well-reasoned strategic vision.
Collaborative by nature. It's part of our DNA and will be part of yours too. You love engaging with colleagues, clients and partners to reach brilliant solutions. You hate being chained to a desk so we don't do that.
Informal. Although were told that robots may replace us, let's not become them. They embrace technology but are ourselves human. We find our clients prefer natural, honest, guards-down relationships so please don't leave your personality at home.
Entrepreneurial. They love ambitious big thinkers. People who see opportunities & bring them to the table. This can be anything from identifying new briefs, suggesting agency initiatives or bringing new partners to the game.
Culturally aware - specifically in terms of fashion, art & music
They don't have multiple layers of hierarchy and as such, everyone has a voice. There are no borders and no boundaries. They are creatively driven, without the egos. Organised and effective, without the red-tape.
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