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Marketing Automation Specialist - Tech Media & Events - London

Job description

Marketing Manager – Automation & Segmentation - London Are you a Marketing Automation Specialist with extensive experience in designing and building automated email marketing campaigns? If so, this could be the perfect role for you! DNA Recruit are working with a market leading provider of B2B Information Services to the world’s technology community. Their ability to attract the right people and curate the physical space to provide a memorable experience is what they are best at and it brings thousands of like-minded people together. By creating global platforms for industries, specialist markets and customers to trade, innovate and grow, our client is able to deliver over 550 events annually. This role will be supporting many of the aspects of marketing automation including designing and building automated email marketing flows and campaigns, lead cycle management and content personalization. Is it you? Ideal candidates will be proficient in marketing automation platforms such as Eloqua and will have developed and executed A/B tests to continually improve performance & drive value. You will be analytics focused, with experience of translating data into business and consumer insights. Strong project management skills are required with intermediate skills in Excel (Pivot Tables & Graphs etc.) An understanding of CASl, CAN-SPAM, GDPR and CCPA, as well as a proficiency in Adobe Photoshop, Dreamweaver, HTML/CSS. A strong interest in the analytical side of marketing such as marketing performance, segmentation and overall database health will be essential. Salary: £50,000 Please note you must have the right to work in the UK for your application to be considered. For anyone who is interested in this role then please send your CV to me via the “link” below to be considered. I can then get in touch with you should your skills and experience be what my client is looking for.