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Head of Strategy (Frankfurt)

Summary

Job Title:
Head of Strategy (Frankfurt)
Contract type:
Permanent
Specialism:
Creative
Location:
Frankfurt, Hessen
Salary:
€80000.00 - €100000.00 per annum + DOE
Contact name:
Ali Wallace
Contact email:
ali@dnarecruit.com
Publish date:
2/09/21

Description

Ref: AW9409


Are you an experienced Head of Strategy, with a clear vision of how brands should engage consumers? If this is you, please read on for further details…

DNA Recruit are working with an amazing creative agency whose mission is to bring engaging and relevant creativity to the brands they work with.

DNA are looking for an experienced Head of Strategy who can develop long term strategic programmes, alongside short-term tactical approaches across all marketing platforms. You will understand the agencies client and consumer market, whilst leading a world-class team of strategic thinkers.

Responsibilities:
These will include:
* Leading the development of long-term brand and product strategies, and short-term tactical campaigns
* Understanding and defining the operational requirements for delivering these strategies (commercial, talent & intelligence)
* Working collaboratively with clients and prospective clients to generate powerful integrated campaigns
* Championing consumer insight, and relevant new technologies and communications techniques
* Leading and inspiring a team of strategists and the wider agency
* Collaborating with CRM and Data specialists to maximise the insights and marketing potential from social and digital channels
* Integrated campaign planning and associated regionalisation
* Leading projects Globally, in North American, European, and Asian regions and working with local partners to implement
* Competitor analysis and market reviews
* Brief writing and reviews, including client briefing and requirements gathering
* Facilitating client planning workshops, planning programmes and creative workshops

Skills Needed:
* Be hands on
* A passion for delivering innovative brand thinking across different channels and content offerings
* Believe in evidence- based decision-making using primary and secondary insights to inform the creative process
* Have desire to broaden understanding of data and user experience
* At least 10-12 years proven skills in strategic thinking, that leverages the use of new technologies and platforms to lead senior clients
* Experience across all significant social platforms - owned and paid
* Proven experience of delivering multi-channel strategies, whilst measuring the impact of your strategies against defined KPIs
* An understanding of the technology and data landscape for campaign evaluation across channels
* A desire to build and grow agency capabilities in a dynamic agency environment

Salary: Euros 80k - 100K DOE

For anyone who is interested in this role then please send your CV to Ali via the "link" to be considered and he can then get in touch with you should your skills and experience be what his client is looking for.

  • Although we try to respond to all applications, unfortunately due to the high number we receive we are unable to respond to all of those who are unsuccessful.
  • We offer up to £250 in cash, vouchers, for any referrals who pass their probationary period, so if you know of anyone who might be interested please forward the link onto them.
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