Head of Retail Shopper & eCommerce Strategy - Flexible working


Job Title:
Head of Retail Shopper & eCommerce Strategy - Flexible working
Contract type:
IntegratedMarketingClient ServicesPlanning & Strategy
London, England
£100000 - £1200000 per annum + bonus & benefits package
Contact name:
Ali Wallace
Contact email:
Publish date:


Head of Retail Shopper and Commerce Strategy Planning - Fully Integrated Agency - Fully Remote

DNA Recruit are working with a full service Creative Agency to find a Head of Retail Shopper & eCommerce Strategist with a minimum of 7 years experience in shopper and retail strategy, obsessed with the latest in marketing and strategy and a solid knowledge of eCommerce, innovation and data strategies. Read on to find out more ……

DNA Recruit have partnered with a full service creative agency for many years, and they combine data and creativity to help their client partners thrive. They are friendly, fast paced and are continuing to grow the business.

The Head of Retail Shopper & eCommerce Strategist will join the Strategy, Research and Technology (SRT) team to help consult and develop effective strategies for their clients to solve business problems and inspire their innovative creative solutions, future proofing their brand and driving strategy and innovation. The Head of Retail Shooper's role will be to produce impactful presentations that are visually stimulating and easy to read and hit the mark, and be involved from the idea inception, right through to final implementation and beyond and ensure it delivers the agreed strategy and present strategies to clients, partner agencies (when required) and multi-disciplinary agency teams in a compelling and persuasive way to ensure understanding, buy in and gain alignment. Some other responsibilities include: .

  • Develop effective brand strategies across multiple deliverables including: positioning, architecture, innovation and communications
  • Brief creative teams and help them understand how different and emerging channels can work to enhance the work
  • Provide senior strategic input into new business activity, pitches and agency initiatives as required
  • Work with clients to fully understand their markets, target audiences and performance of their communications strategies

Is this you?

The Head of Retail Shopper and eCommerce Strategy must have a minimum of 7 years experience of innovation, shopper and retail strategy and a solid knowledge of eCommerce, the "digital shelf", innovation and data strategies. You bring with you excellent written skills, which allows you to translate insights into compelling propositions and strategies, and must be able to work well under pressure, is exceptionally well organised and is a self starter. You have FMCG experience, expert knowledge of brand activation, retail, shopper marketing, experiential, social, partnerships and promotions, and an expert in understanding consumer attitudes, motivations and behaviours. You bring with you expert knowledge of a range of techniques used to evaluate insights, strategy and communications concepts and in market performance and must have current knowledge of how businesses, brands and communications connect with and influence people, and knowledge of media (old and new) channels, understand how they work, interrelate and can be best used in an integrated way.

Salary: £120K plus bonus & benefits

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about what you have read above and have most of the skills or experience our client is looking for, please go ahead and apply. You could be just what they need! Please click apply to send us your CV and we will get in touch should your skills and experience be are what our client is looking for.

Job Ref: AW9817

DNA is committed to promoting a diverse and inclusive community and welcome applications from candidates of all backgrounds.

Although we try to respond to all applications, unfortunately due to the high number we receive we are unable to respond to all of those who are unsuccessful.

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge and credible introductions necessary for client side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles for permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.