Digital Marketing Executive - BTL Agency - London

Summary

The role

Reporting into the Digital Strategy Director, the purpose of this role is to conduct Paid Search/Social advertising campaigns and monitor and optimise the conversion performance of digital properties. This role is pivotal in delivering proven digitally engaging and persuasive solutions to their clients.

Responsibilities include:

• Planning, targeting and budgeting cause-led campaigns for their fundraising clients.
• Using Adwords, Facebook and other paid platforms to deploy campaigns
• Configuring Goals, Funnels and E-commerce tracking using Google Analytics/Tag Manager
• Day-to-day management and optimisation of existing paid advertising campaigns
• Producing campaign performance reports

To be considered for the role you will need:

• At least 1 years' experience of hands-on management of Google Adwords and Paid Social campaigns
• Google Adwords certification/exams passed
• Great communication skills
• A good general understanding of digital marketing and web technologies
• Copywriting for digital advertising
• An interest in charity/fundraising

Having the following experience would be an advantage:

• Google Grant programme for Adwords
• Marketing experience in the charity sector
• CRO and attribution models

Interested in the role? Then click "Apply" and submit your CV along with a few lines on what makes you stand out from the rest.

Please note you must have the right to work in the UK for your application to be considered.

Job Title:

Digital Marketing Executive - BTL Agency - London

Contract type:

Permanent

Specialism:

Planning & Strategy

Location:

London

Salary:

£25000 - £28000 per annum

Contact name:

Lisa Gills

Contact email:

lisag@dnarecruit.com

Publish date:

27/03/17