Going freelance


Making the decision to go freelance can be a daunting prospect for anyone – particularly for those in marketing, where competition is fierce.  

Whilst freelancing isn't for everyone, it does bring independence and flexibility to the work routine.  Keep in mind that being your own boss does come with an element of uncertainty and unpredictibility.

Here at DNA Recruit, we've gained great insight into the world of freelance, having worked with routine freelancers - many who are just starting out - and through handling a variety of briefs.  If you're looking to take the leap consider these points first and contact us with any questions.

Being your own boss isn't always easy - even seasoned freelancers have their struggles.  You'll be wearing many hats so consider the following as you get organised:

- Do you have a safety net? This isn't just related to finances; think contacts and clients and leverage your network.

- How will you handle your income, have you set up an LTD company to manage tax and expenses? It's essential you know how payroll works whether contract, invoicing or using an umbrella company.  Speak to an accountant and ask for advice.

- Do you know your industry?  Having experience under your belt is important and so is having a portfolio, case studies and references.

- How will you maintain a blanced workflow?  Be proactive and front of mind by keeping regular contact with your connections - old and new - including your friendly recruiters. 

1. Getting started

Your working day will most likely be spent within your employer's offices, however you may have work to do outside 'normal' hours or be afforded the opportunity to work from home.

It's important to have a feel good space where you can tackle projects, invoices, expense claims, etc., and have the ever important filing system.  

2. Create your own space

3. Market yourself.

Do your research - Work out what the going rate is for someone of your level.  Freelance contracts have a variety of rates: hourly, daily rates or pro rata - know your worth.​  

Ask us for an opinion.

You are your brand - Keep it professional and credible.  Tidy your LinkedIn profile often and showcase your work - don't forget about those testimonials or endorsements.  Take every opportunity to build your reputation and network.

4. Take a break.

It's important for everyone to have downtime away from the desk, laptop or office.  Ultimately it's down to you and how you schedule your time and your breaks in line with agency bookings.  It's key to think about holiday leave and how you'll finance your downtime.  Keep ahead of the game and know which months tend to be quiet - this way you can fully enjoy your time off.

Long term freelance is a great way to inject some longevity into your CV.  It will often - project dependent - enable you to work end to end which shows great continuity in your work.

This does flag whether it is worth taking on a permanent role, however there are many reasons for working freelance and that depends on you.  Being open to opportunity often helps you work out what you want out of your next role - even if it's a permanent one. 

5. Think long term