Our blog

Employer branding; never underestimate its importance 21-Dec-18

Attracting the right talent at the right time is an employer’s biggest challenge. With so many talented people out there, how do you attract the candidates that are the right fit for your organisation, and keep them? The simple answer is reputation. Never under-estimate its power. We’re past the point where candidates’ ultimate goal is working for the big, well-known brand agencies in London. Instead, lots of smaller and niche agencies are now in the picture and they’re offering new experiences, fantastic packages and often champion flexible working. It’s no longer just about money and holi...

Social Media Spend21-Dec-18

Is it time to increase your social media spend? We don’t think we need to tell you that the world has changed. Advertising no longer has the impact it used to; everything is now customer-centric. Candidates are in control as they search for the best places to work based on lifestyle and culture as well as salary and career progression. Research by Employer Brand International (EBI) has shown that social media is the number one channel for communicating their brand, whilst few are using career-focused websites to communicate their benefits and culture. It’s all about creating a dialogue and ...

No More Working from 9-5?05-Dec-18

The 9 to 5 workday might not be a way to make a living much longer. Flexible working models are on the rise, and current numbers show that only a minority of workers now work the traditional office hours. Employees in the UK have the right to request flexible working after 26 weeks of employment, and they must be considered and appealed within three months. With a range of flexible arrangements available and the demand for them high across generations, could the 9 to 5 working day soon be a thing of the past? Current Working Hour Trends Recent figures from a YouGov survey found that just 6%...

Experience is everything….22-Nov-18

Experience is everything…. You can see something and hear something, but until you actually experience something for yourself, you can’t really understand it. Can you? In a world where we are bombarded with content 24/7, something needs to cut through the showing and telling, and that something is experience. As a consequence, experiential marketing is on the up, becoming an important part of the marketing mix. Whilst roles have historically been freelance or short-term, brands and agencies are now taking things seriously and big names, like the M&C Saatchi’s of the world are investing in p...

Keep Remote Workers Engaged with These Valuable Tips21-Nov-18

Remote working is on the rise, and is becoming one of the most popular ways for people to work flexibly. The TUC reported in 2016 that over the last decade, the number of people working remotely increased by 241,000. Allowing employees to work remotely or specifically hiring remote workers and outsourcers can bring you a range of benefits, from saving money to improving employee happiness. However, you might worry about keeping remote workers engaged with their work and the rest of the company. You can’t watch over them all the time and they can’t be involved in the same way that someone in...